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Mazda Hazumi Concept previews next Mazda2 in Geneva [w/videos]

Tue, 04 Mar 2014


The official photos of Mazda's Hazumi concept leaked out yesterday, but we have finally gotten to see it in real life at the Geneva Motor Show. Our view is that its Kodo lines looks as good on the diminutive car's sheet metal as they did in photos.

The Hazumi was designed to appear to be bursting with energy, and it seems to deliver. While Mazda refuses to actually say that this is the concept for the next Mazda2, it makes it clear that the little hatchback is "foreshadowing Mazda's next-generation subcompact car." We can all read between the lines.

Hazumi also introduces the new Skyactiv-D 1.5-liter diesel engine but details about it are scant at the moment. The specs for the engine are still unannounced, but the company promises that it is both very efficient and has lots of torque for its size. Mazda is also promising that its Mazda Connect infotainment system will be available in the car too. Scroll down for the brief press release a brace of videos that celebrate the tiny concept's arrival.

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Mazda Reveals Mazda HAZUMI Concept Car at Geneva Motor Show
-Newly developed SKYACTIV-D 1.5 clean diesel engine also unveiled -


HIROSHIMA, Japan-Mazda Motor Corporation today unveiled its next-generation subcompact concept model, Mazda HAZUMI, at the Geneva Motor Show*1.

Foreshadowing Mazda's next-generation subcompact car, Mazda HAZUMI incorporates the four key pillars of Mazda's vehicle engineering; SKYACTIV TECHNOLOGY, KODO-Soul of Motion design, Mazda Proactive Safety, and next-generation car connectivity system Mazda Connect*2, without compromise.

Also at the show, Mazda revealed for the first time a newly developed small-displacement clean diesel engine, the SKYACTIV-D 1.5. Like the currently-available SKYACTIV-D 2.2, the new diesel engine is both highly efficient and clean-burning, and delivers exceptional driving performance with powerful torque and linear acceleration, as well as outstanding environmental performance.

Mazda HAZUMI concept

Mazda's Representative Director, President and CEO, Masamichi Kogai commented, "Mazda HAZUMI indicates the exciting direction of Mazda's products which, with no exception, will deliver Mazda's unique driving pleasure. We hope that they will enrich people's lives, and help build a strong and lasting bond between Mazda and our customers."


*1 The show is officially titled 84e Salon International de l'Auto de Genève. Mazda will hold its press conference on Tuesday, March 4 from 14:00 - 14:15 (local time).
*2 The name Mazda Connect is used in Japan, USA, Canada and Mexico. The system is referred to as MZD Connect in other markets.
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By Chris Bruce


See also: Mazda Hazumi concept gets punchy, comes out of its corner early, Fiat reconsidering Mazda-based Alfa Romeo roadster? [w/poll], Mazda builds 4-millionth Mazda3.