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Lackluster Dodge Dart sales trigger layoffs

Thu, 06 Mar 2014 14:00:00 EST


Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest – with 4,888 units sold, the Dart was down 37 percent in February.

It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...

We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

In any case, these layoffs are supposed to last for a week, after which all three shifts of Dart production will presumably resume.

By Jeremy Korzeniewski


See also: Consumer Reports says these are the worst new cars of 2014, Chrysler killing off the 200 Convertible, Dodge Avenger, Roadkill pits every project car against each other.