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Hyundai offers three free years of Blue Link safety tech [w/videos]

Mon, 20 May 2013 11:00:00 EST

As of now, the Assurance Connected Care service that Hyundai introduced at the New York Auto Show with the 2014 Equus sedan is complimentary for three years on any vehicle equipped with the company's Blue Link telematic systems. It's the third service package to join the Blue Link suite, after Essentials and Guidance.

Assurance Connected Car provides owners with monthly vehicle reports, maintenance alerts, notification of diagnostic trouble codes and safety features like SOS emergency assistance and automatic collision notification sent to Blue Link agents. The service can also be transferred to new owners within the three-year timeframe. Owners who already have Blue Link can add Assurance Connected Care "at a reduced price," but Hyundai hasn't said what that price is yet.

There's a press release below with more details and four commercials to show you just what you could be missing out on.

Safety and Car Care Features Standard on All Blue Link-Equipped Models

COSTA MESA, Calif., May 16, 2013 – Starting today, all new Blue Link-equipped Hyundai vehicles will come standard with three years of complimentary Assurance Connected Care service. Announced at the 2013 New York International Auto Show in March, Assurance Connected Care is powered by the automaker's Blue Link telematics platform, which now has enrolled over 400,000 subscribers. Assurance Connected Care makes Hyundai the only non-premium automaker to offer a complete package of complimentary safety and car care services to its owners.

Assurance Connected Care is a suite of safety and car care features providing Hyundai owners with free proactive services including automatic collision notification, SOS emergency assistance, enhanced roadside assistance, monthly vehicle diagnostics reports and maintenance alerts. Assurance Connected Care makes Hyundai the first manufacturer to include this degree of built-in safety and car care services standard for three years. The service is fully transferable to subsequent owners within three years of the vehicle's date of first use.

"Assurance Connected Care gives us the opportunity to remind our customers that Hyundai 'has your back,'" said Barry Ratzlaff, Director of Customer Connect, Hyundai Motor America. "This new suite of Assurance features allows drivers to feel safe and secure and enjoy a worry-free car ownership experience. With a simple press of a button in the vehicle, Blue Link agents are available 24/7/365 to help in emergencies or to schedule car care."

Assurance Connected Care is currently starring in Hyundai's newest promotional campaign, which features a brand new remix of Bob Marley's iconic track, "Three Little Birds" created by Stephen Marley and producer/DJ Jason Bentley. The track is part of the Legend: Remixed project, a collection of remixed Bob Marley classics, created by renowned artists.

Updates to Blue Link packaging and pricing also will take effect with the introduction of Assurance Connected Care. Owners of Blue Link-equipped vehicles with active Assurance Connected Care service will have the option to upgrade at a reduced price, making features such as remotes start, stolen vehicle recovery and turn by turn navigation an even better value. Full pricing and packaging details will be posted on

By Jonathon Ramsey

See also: Why BMWs are cheaper than Hyundais in Korea, Business booming for Hyundai in 'Bama, new production record set, 2013 Hyundai Veloster Turbo: April 2013.