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Honda showcases the letter R in cool new ad campaign

Sun, 02 Nov 2014 19:54:00 EST

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.

On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.

We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

We do, however, have the official trailer embedded above. Take a look at it, and then head over to YouTube for the full experience. It really is worth it.

By Brandon Turkus

See also: Acura NSX prototype gets back on track, Consumer Reports says infotainment systems 'growing first-year reliability plague', Fred Savage wants to narrate your home videos to practice for Honda gig.