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Ford to rebrand SVT as 999?

Mon, 22 Sep 2014 14:14:00 EST


Ford operates a number of performance divisions around the world. There's SVT in the US, Team RS in Europe and Ford Performance Vehicles (FPV) in Australia. But the Blue Oval has been steadily integrating its performance operations into one unit, and here we might have our first indication of what it will be called.

A reader at Jalopnik sent in a survey in which respondents were asked to gauge the name for a new performance brand from a "major automotive manufacturer," and while the identity of that automaker was not disclosed, according to the survey, the automaker is considering the name 999 for its new go-fast unit.

As our compatriots point out, the 999 was Ford's first racecar, a rudimentary chassis with a 19-liter inline-four campaigned by Henry Ford around the turn of the 20th century. (Ford also used the number to designate a Fusion fuel-cell racer a few years back.) That could prove the tie-in Dearborn is looking for in rebranding its performance operations worldwide, replacing the letters SVT, RS and FPV globally under one name.

Of course that doesn't mean that models like the upcoming Shelby GT350, F-150 Raptor, Focus ST or FPV Falcon will necessarily be rebadged 999 as part of their nameplate, but if the customer clinics prove positive, the number 999 could come to stand for Blue Oval performance wherever Fords are sold.

By Noah Joseph


See also: Ford opens the doors on its Swedish rally skunkworks, 2015 Ford Mustang GT [w/video], Ford unveils next-gen S-Max in Europe.