Ford gets its Movement on, releases 'Sounds of Focus' tracksSun, 25 May 2014
Ford has, for at least the second year in a row, teamed up with techno promoter Paxahau and a couple of artists to make music in recognition of the Detroit Movement music festival. This time, Movement performers Ataxia and Secrets were selected by Ford, and were invited to spend some time at the automaker's Michigan Assembly Plant, which gives birth to the Ford Focus and Focus Electric models.
Now that we know the what, how about the why? According to Ford, "Detroit is uniquely tied to the origins of the electronic music scene. In the 1980's variations of electronic music stemmed from inspirations of industry, including the automotive sector." So, there you go. If you're interest is piqued, feel free to read the press release, watch the video and listen to the tracks below.
Detroit is uniquely tied to the origins of the electronic music scene. In the 1980's variations of electronic music stemmed from inspirations of industry, including the automotive sector. With the Movement festival this weekend, Ford collaborated with techno promoter Paxahau to pay homage to the history of the genre – while combining it with Detroit's other claim to fame: auto manufacturing.
We took Movement performers Ataxia and Secrets to our Michigan Assembly Plant where we build our
Focus and Focus Electric cars and turned them loose. They captured the sounds of the car being built, and transformed it into tracks that will debut live at Movement.
These tracks capture the sounds of assembly, delivering a music experience which once again ties the automotive industry with electronic music.
By Jeremy Korzeniewski
See also: Social media star Scott Monty leaves Ford, Watch how Ken Block spent his weekend in Barbados, 180,000 new vehicles are sitting, derailed by lack of transport trains.