Fiat Chrysler quietly sends Pentastar logo out to pasture
Wed, 05 Nov 2014Logos come and go, and in the case of the famed Chrysler Pentastar, it's on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center complex in Auburn Hills, MI, is officially going to be phased out now that the company has united with Fiat and formed the new Fiat Chrysler Automobiles.
As a nearly 50-year-old icon, though, the fate of the Pentastar has been deeply intertwined with Chrysler's history. Hemmings has an excellent recap of that history, from its development in 1962 by a Chrysler ad agency through to its temporary discontinuation during the disastrous marriage between the American company and Daimler-Benz, and then on to its revival during the time the automaker regained its independence.
If you've been a fan of Chrysler and its brands over the years, you're going to want to give this piece a read. Head over and take a look.
By Brandon Turkus
See also: Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll], FCA recalling 33k vans and SUVs for TPMS problems in two campaigns, Ferrari to be spun off from Fiat Chrysler.