Entry-level F-150 now offers SuperCrew, Sport PackageThu, 29 Aug 2013 14:29:00 EST
Ford has made a few notable tweaks to the lower end of its F-150 lineup, giving customers a more affordable version of the four-door SuperCrew body style. The popular SuperCrew could previously only be had on XLT models and above, but Ford has announced that 2014 F-150s with the base STX trim can get the more versatile body.
The STX SuperCrew brings the price of a four-door F-150 down from $34,525 to $33,145. Like the XLT SuperCrew, the STX will be available with the choice of a 5.5- or 6.5-foot bed, while a 5.0-liter V8 can replace the base 3.7-liter V6 for $4,425. Ford has not released pricing on the different bed lengths yet, but opting for the 6.5-foot bed on the XLT raises the price $1,240 and forces buyers into the 5.0-liter V8. We'd expect a similar arrangement on the STX.
The other big news for fans of affordable pickups is the addition of an STX Sport Package on the base-level truck. It adds 20-inch wheels, black exterior accents, black-and-gray cloth seats and decals on the truck's box. The Sport Package is available on all three of the STX's body styles, with Ford listing the price as $980 with current discounts.
New 2014 Ford F-150 STX SuperCrew Delivers Extra Space and Value; STX Sport Package Adds Style
Arrival of new 2014 Ford F-150 STX SuperCrew® gives customers full range of cab options on value-oriented pickup; stylish new STX Sport Package now available as well
Ford F-150 STX comes standard with 3.7-liter V6 engine, delivering an EPA-estimated 17 mpg city and 23 mpg highway; Ford F-150 also offers the half-ton segment's only available compressed natural gas prep package
SuperCrew offers customers more cabin space and four doors to accommodate crews on a work site or a family night out
DEARBORN, Mich., Aug. 28, 2013 – Ford, America's truck leader, adds the 2014 Ford F-150 STX SuperCrew® and STX Sport Package to its lineup, offering entry-level and value-oriented truck customers capable, roomy and stylish new options.
"With the rapidly expanding full-size pickup market continuing to benefit from economic growth and replacement demand, price-conscious buyers are returning looking for an affordable truck with space, capability and style," said Doug Scott, Ford truck group marketing manager. "Adding the Ford F-150 STX SuperCrew and the new STX Sport Package to our 2014 lineup gives these truck shoppers more value-oriented F-150 models to consider."
The F-150 STX SuperCrew meets the needs of first-time and returning value-conscious pickup truck customers, especially those who need to transport a crew to a job site or take the family on a trip.
Positioned between the work-ready XL and popular XLT models, STX offers upgraded exterior and interior features beyond what's usually available for entry-level crew cab pickups:
Body-color front bumper fascia, grille surrounds, and front and rear step bumpers
Power Equipment Group, which includes power door locks, integrated keyhead transmitter remotes, power one-touch up/down windows and sideview mirrors, Illuminated Entry System and perimeter alarm
17-inch machined aluminum wheels
Audio input jack
Customer information display
MyKey® , a programmable feature that allows fleet owners and parents to limit top speed and audio volume, and set speed-alert chimes to encourage safer driving
Outside temperature display
Front-row 40/20/40 premium cloth bench seat
Driver manual lumbar adjust
AdvanceTrac® with Roll Stability Control™
Tilt steering wheel
AM/FM stereo with single CD player
Ford F-150 STX comes standard with a 302-horsepower, 278-lb.-ft.-of-torque 3.7-liter V6 engine, delivering an EPA-estimated 17 mpg city and 23 mpg highway. Ford F-150 also offers the half-ton segment's only available compressed natural gas prep package.
A 5.0-liter V8 rated at 360 horsepower and 380 lb.-ft. of torque is also available, enabling STX SuperCrew to tow up to 9,500 pounds when properly equipped.
For buyers looking for extra style and personalization, the new STX Sport Package, available in all cab configurations, strengthens vehicle appearance with custom-inspired details.
The new STX Sport Package adds:
20-inch machined aluminum painted wheels with P275/55R20 tires
Black billet grille with body-color surround
Black tubular running boards
Black and Gray Piston cloth front seats (40/console/40 on SuperCab and SuperCrew, 40/20/40 on Regular Cab)
Unique box decals
Ford is offering this new configuration at a time when truck sales continue to be a bright spot in the economy. Sales of full-size pickups through July are up 23 percent, compared to an industry that is up 8 percent, making it the fastest growth segment this year. Through July, 427,935 Ford F-Series pickups have been sold. Ford F-Series is America's best-selling vehicle for 31 consecutive years and best-selling truck for 36 consecutive years.
The 2014 Ford F-150 STX model lineup starts under $30,000. Manufacturer's suggested retail price for STX SuperCrew starts at $33,145 for the 4x2 version with 3.7-liter V6 and $37,570 for the 4x4 with 5.0-liter V8. Current available discounts reduce the final price of the STX Sport Package, and F-150 Equipment Group 201A featuring the Trailer Tow Package, SYNC® voice-activated controls and SiriusXM Satellite Radio, to $980. Destination charges are $1,095.
By Brandon Turkus
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