Did Acura just confirm it's working on an Integra successor?Fri, 07 Nov 2014 17:45:00 EST
The Acura Integra (pictured above in Type R trim) was one of the definitive vehicles of the Acura brand in the US, having joined the Legend at the marque's birth here. However, since the retirement of the RSX, the luxury arm of Honda has lacked a compact, sporty coupe to fill that niche. There appears to be a chance of that absence possibly coming to an end in the coming years, though.
Acura lead designer Dave Marek spoke to Car and Driver during the SEMA Show and said, "A performance brand needs a flagship and it needs an accessible sport car. Not a sports car, but a sport car." However, he also suggested that a new model wouldn't be spinning its tires too soon, at least not before 2017 by his indication.
While the vague possibility of a new sports coupe is still years away, Acura is taking its early steps in a brand revitalization campaign that includes spinning the luxury arm further away from Honda. The strong initial sales of the TLX are certainly a good start, but the work appears to just be beginning, according to Marek. "There are changes coming, and then there are more changes coming," he said to Car and Driver.
The next step in the brand's rejuvenation looks to be arriving at the upcoming LA Auto Show with the refreshed ILX. Acura promises that the model has, "a potent new powertrain, more forceful, sporty exterior styling and a substantially upgraded interior design."
By Chris Bruce
See also: Honda updates Takata airbag recall status for some models, Acura teams with Galpin to sport-up the 2015 TLX, Motorweek goes retro with '80s hot hatch shootout.