2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran

Fri, 29 Aug 2014

We're all hungry like the wolf to see the unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, but Mazda is seriously excited about taking the sheet of its latest droptop because it has 1980s New Wave act Duran Duran headlining the event. In case you can't make it to Monterey, CA, Tokyo or Barcelona to watch the reveal happen, the brand is also livestreaming it on YouTube starting at 6:00 PM PT (9:00 PM ET). The Miata is then showing its all-new face again during the broadcast of Fashion Rocks on CBS on September 9 at 9:00 PM ET.

Facts about the new MX-5 have remained elusive, but we saw its bare chassis at the 2014 New York show. The roadster was rumored to return to the classic oval grille from the earlier models and also shed a decent amount of weight over the current version, possibly around 300 pounds.

Don't worry about noting the big reveal in your calendars, though. Not only will Autoblog be in attendance in Monterey to hear Simon Le Bon belt out Rio, we will also publish another post linking to the livestream before the unveiling. In the meantime, scroll down to read Mazda's announcement and check out the link to the stream, which just shows a countdown at the moment.

INTERNATIONAL MUSIC SUPERSTARS DURAN DURAN TO HEADLINE 2016 MAZDA MX-5 MIATA UNVEILING

-Duran Duran "Hungry Like the Wolf" for the New MX-5 Miata-

Aug 28, 2014
IRVINE, Calif., Aug. 28, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced that Duran Duran will headline its unveiling of the all-new 2016 Mazda MX-5 Miata during a live event to be held in Monterey, Calif. on Wednesday, Sept 3, 2014, and viewable globally on Mazda's YouTube channel.

INTERNATIONAL MUSIC SUPERSTARS DURAN DURAN TO HEADLINE 2016 MAZDA MX-5 MIATA UNVEILING

Revealing one of the most anticipated cars of 2014 on a global stage is not easy. Fans may be asking, "Is There Something I Should Know?" To accommodate them, Mazda will hold simultaneous global reveals in Tokyo, Barcelona and Monterey. U.S.-based fans can tune-in on Mazda's YouTube channel (http://bit.ly/2016_MX5) starting at 6:00 PM (PDT) on Wednesday, September 3 to watch the live reveal of the MX-5, as well as highlights of Duran Duran's unforgettable performance.

"Duran Duran and the MX-5 Miata both made their world debuts in the 1980s and captured the hearts and imagination of an entire generation," said Russell Wager, vice president of Marketing, MNAO. "In 25 years, both the car and the band have evolved while staying true to their roots. It is this combination of authenticity and endurance that makes the pairing of the MX-5 and Duran Duran so appropriate for this reveal."

Mazda's MX-5 celebrated its 25th Anniversary on February 10, 2014. It is the best-selling two-seat roadster of all time, with more than 930,000 models sold around the world since its 1989 debut, and is praised for always being affordable, lightweight and fun to drive. The world received its first sneak peek of the fourth generation of the car on April 16, 2014 when Mazda introduced its new chassis during the 2014 New York Auto Show.

To give fans another opportunity to see the 2016 MX-5, Mazda has also partnered with Fashion Rocks, which will celebrate the powerful relationship between fashion and music with a live broadcast on CBS on Tuesday, September 9, 2014 (9:00 PM ET, tape-delayed to also play at 9:00 PM PT). A specific Mazda-branded page can be found on www.FashionRocksLive.com/The-Road. The branded site features custom-curated music content including videos from Fashion Rock artists Duran Duran, Nico and Vinz, and AfroJack, as well as the full lineup of Mazda vehicles.

Fans can follow the MX-5 conversation on Twitter through #LongLivetheRoadster or on Facebook.com/Mazda.

Duran Duran has sold over 100 million records in three decades and continues to perform for screaming fans all over the world. They are timeless, defying the odds by outlasting their contemporaries and never losing the desire to innovate. Their approach-a fusion of art, fashion, technology, and pop-has always been far ahead of its time, and the band shows no signs of easing its foot off the pedal, as they're currently hard at work on their 14th studio album, with star producers Mark Ronson, Mr. Hudson and Nile Rodgers.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
Photo - http://photos.prnewswire.com/prnh/20140828/140836

Logo - http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

SOURCE Mazda North American Operations

By Chris Bruce