2014 Hyundai Veloster Re:Flex brings the bling

Fri, 07 Feb 2014

Despite launching in late 2011, Hyundai has managed to keep its funky Veloster hatchback relatively fresh in our minds, with the Turbo and R-Spec, several special edition models and even a cloth-roofed concept. Here at the 2014 Chicago Auto Show, we're seeing the next iteration of Veloster creativity, the limited-edition Re:Flex.

The Veloster Re:Flex isn't a hugely different car from the standard hatchback, and the theme of this car is chrome, chrome, chrome. Hyundai has added 18-inch chrome-finished wheels, chrome door handles and chrome hood accents (yep). There's also the usual Re:Flex badging on the actual hatch itself. Inside, the Re:Flex gets full leather seating, in either black or red, and the car can be purchased in a new Ice Pearl color, in addition to Century White, Vitamin C (orange), Ultra Black and Boston Red.

Hyundai is only offering the Re:Flex edition on the base Veloster, powered by a naturally aspirated 1.6-liter inline four-cylinder engine. All Re:Flex models are fitted with the company's six-speed dual-clutch automatic transmission (sorry, manual fans).

Pricing has not been announced as of this writing, but the new Re:Flex model arrives in Hyundai showrooms this spring, with the full production run limited to 3,000 units. For more information, feel free to peruse Hyundai's press blast, below.

STYLE-FOCUSED VELOSTER RE:FLEX EDITION DEBUTS AT THE CHICAGO AUTO SHOW

Latest Variant adds to the Appealing Veloster Line-up

CHICAGO, Feb. 7, 2014 – Hyundai Motor America unveiled the newest addition to its popular Veloster line-up, the RE:FLEX Edition, at the 2014 Chicago Auto Show. Veloster RE:FLEX Edition goes on sale early this Spring, with a limited production run of 3,000 units, ensuring buyers they will own a truly unique Veloster model for years to come.

"Veloster RE:FLEX Edition builds on the success of the 2013 Veloster RE:MIX Edition," said Scott Margason, director, product planning. "Veloster customers desire limited-edition models with even sportier styling, unique features and exclusive colors that allow them to stand out from the crowd and that is exactly what RE:FLEX Edition delivers."

Veloster RE:FLEX features black or red full leather seating, projector headlights with LED headlight accents, LED taillights, illuminated door sills, 18-inch alloy wheels with a PVD chrome finish, chrome hood accents, chrome door handles and RE:FLEX badging on the exterior and floor mats.

Other standard equipment on the RE:FLEX is borrowed from the popular Style Package including front fog lights, piano black interior accents, a 450-watt Dimension premium audio system with eight speakers including a subwoofer, leather-wrapped steering wheel and shift knob, alloy pedals and an automatic up driver's window. As with all Velosters for 2014, a rearview camera is now also standard equipment taking full advantage of the standard 7-inch multimedia touchscreen display.

In addition to the RE:FLEX-exclusive Ice Pearl paint, the Veloster RE:FLEX is available in Century White, Vitamin C, Ultra Black, and Boston Red. All Veloster RE:FLEX models use the Gamma 1.6-liter, four-cylinder engine and six-speed EcoShift® dual-clutch transmission.

Veloster continues to attract Hyundai's next generation of buyers, earning numerous accolades including the Polk Automotive Loyalty Award, Bloomberg's "Best Economy Car," one of Kelley Blue Book's "10 Coolest New Cars under $18,000" and Autobytel's Car of the Year for 2012.

By Steven J. Ewing