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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo confirms unnamed US model reveal for NY show

Tucked into the press release for the "display debut" of the Volvo V60 Plug-In Hybrid at the New York Auto Show, Volvo snuck in a single line announcing that it will also be introducing a new model for the North American market. As much as we'd love to see the svelte V40 on American roads, we're pretty sure the automaker is looking to fill its US station wagon void with the V60.
The 2014 Volvo V60 is part of a comprehensive lineup update that was unveiled earlier this month in Geneva, and it would give Volvo dealers a conventional wagon (not including the XC70) for the first time since the V70 and V50 were killed off. We'll still be keeping our fingers crossed for the stylish V40 hatchback or the fuel-efficient V60 diesel hybrid, but we have to wait until next week to find out for sure.

2014 Volvo XC60 scooped before launch

A Chinese automotive site has snagged the first spy shots of the updated Volvo XC60, completely uncovered. While the overall profile of the vehicle remains intact, the headlights are heavily revised. Gone are the two-piece units, which featured the separate light strip between the main cluster and the grille. In place now are larger lenses, somewhat reminiscent of those found on the S60 sedan. Also updated is the grille, which gets a little wider to meet the new headlights. The grille receives more chrome, while the lower front fascia has been revised with wider openings. A pair of LED fog lights are pushed way out to the corners.
Out back, the license plate holder gets a bold chrome strip above it, and the recessed exhaust is replaced with chromed, dual exhaust outlets that have been integrated into the bottom of the rear bumper.
Inside, the instrument panel has been revised, with a large, centrally mounted speedo, featuring a digital display in the center. According to reports, this is a similar setup to that of the new V40. As such, it appears that the changes are thoughtful efforts to move the XC60 forward by incorporating the most current Volvo design elements.