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Volvo shows glimpses of new Concept C Coupe ahead of Frankfurt [w/video]

Volvo has released a short teaser video for a concept car that will be unveiled on August 29 ahead of the Frankfurt Motor Show. At first glance, it would appear to be nothing more than a few sketches and some words from Volvo design boss Thomas Ingenlath, but at about the 11-second mark, four images are flashed on the screen revealing the true nature of the video - the Volvo Concept C Coupe.
As Inglenlath suggests in the video, this new concept is designed to help bring more excitement to the brand's lineup, and from what we can tell in these strategically captured shots, the company is definitely on to something. While we don't get too much of look from any one angle, the front reveals what appears to be a concave version of Volvo's signature grille and the side shows off a stylish greenhouse. We have to wonder, do these images confirm the identity of the mystery concept car that's been floating around the Internet this week? In either case, our favorite view is perhaps the rear shot giving us a glimpse of the car's name as well as its flat, wide haunches and C-shaped taillights.
Scroll down to watch the whole video, and if you don't have a trigger-quick mouse finger, don't worry. We made a gallery of screen shots showing the four embedded images.

Volvo PV444 turns 70

Volvo has made all manner of vehicles over the course of its long history, including coupes, convertibles, hatchbacks, sedans, wagons and SUVs. But the vehicle that started it all was the PV444.
Or rather, we should say, the PV444 is what re-started it all. Because while it wasn't Volvo's first model, it was the first one it produced after the war. Monday, September 1, will mark 70 years since the PV444 first debuted at the Royal Tennis Hall in Stockholm pictured above, where the company received 148,437 visitors.
That presentation there took place shortly before the end of World War II when the vehicle wasn't even finished yet. A team of 40 engineers and designers were still fine-tuning the final version, but were eager to show the public what it would start building after the last bullet was fired and peace would return to Europe.

Volvo promises new direct-injected diesels, 8-speed auto

As a part of eliminating its dependence on Ford platforms and powertrains, Volvo has previously announced information about its Volvo Engine Architecture (VEA) and Scalable Platform Architecture (SPA), but now we're finally getting some details about what will power some of the Swedish automaker's next-generation products.
The biggest key to VEA on the diesel engines is a new technology Volvo calls i-ART. This system uses unique injectors at each cylinder capable of monitoring fuel pressure and adjusting accordingly to maximize fuel economy and performance and reduce emissions. Looking ahead, Volvo says its four-cylinder engines will be able to offer the power of a six-cylinder and eventually, mixed with some sort of electrification, will be able to rival the performance of a V8 and "turn V8s into dinosaurs."
More details about the new diesel injection technology is posted in the press release below.