2008 Volvo Xc-90 V6 Awd Leather on 2040-cars

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Scratch that new crossover, Volvo teases ad campaign for XC60

If we were to paraphrase the opening lines of Kenneth Graeme's Wind in the Willows for our own purposes, we'd write, "Have you heard about Volvo? They never planned a new crossover at all. It was all a horrid low trick of theirs...." To be fair, though, we can't blame them for our own presumption. When the Swedish car company created a site called LeaveTheWorldBehind.com and teased a couple of videos for some kind of collaboration with Swedish House Mafia, we thought the crossover in one of the teasers pointed to a new vehicle on the way.
Turns out that's not the case. It really is 'just' a collaboration with the band on a music video for Swedish artist Lune's cover of their 2009 song, Leave the World Behind.
But there are Volvos in it, and you can watch it below and hear original song alongside. We've also included the press release with more details on why it all came together, and a behind-the-scenes video on the collabo. To paraphrase Forrest Gump, "That's all we have to say about that."

Last Volvo XC90 rolls off assembly line in Gothenburg

It was back in 1998 when Volvo set about developing its first SUV. The brief was to build a seven-seater that wasn't "too large", and several design proposals were considered. Three and a half years later Volvo revealed the XC90 at the 2002 Detroit Auto Show and the rest, as they say, is history.
Volvo initially had an eye towards selling 50,000 units per year. It achieved that and then some, selling around 85,000 examples per year between 2004 and 2007. Now, after 12 years and 636,143 examples made - still over that initial target on average despite its lingering age that see it selling just 11,000 units these past few years - the last Volvo XC90 rolled off the assembly line in Gothenburg.
That final example is heading straight to the Volvo Museum adjacent to the factory. But it won't, strictly speaking, be the last XC90. It is the last of that model to be built in Sweden, but a new model is on its way. And the current model will continue to be built in Daqing, China, to be sold locally as the Volvo XC Classic. So if you want to get your hands on a seven-seat Volvo crossover, you'll have to move there. Otherwise you can wait until the end of January 2015 for the new model to begin production.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.