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Volvo eying return to 100k US sales to ensure dealer profitability

Struggling Volvo may be on a verge of a renaissance thanks to the forthcoming completion of its lauded concept car trilogy, new Drive-E engine family and much-discussed SPA modular platform. Its nascent renewal is mostly being financed by $11-billion in funding from its Chinese parent company, Geely, and if it all goes right, Volvo hopes to sell 100,000 cars a year in the States by 2016. That milestone is vital, because it would ensure Volvo's US dealer network is profitable, according to Volvo CEO Håkan Samuelsson.
In a new Ward's Auto story, Samuelsson notes that his company is launching a slate of fresh products in the coming years, including the new-to-the-US V60 wagon and mid-cycle updates for its S60 sedan and XC60 crossover. But the most important new vehicle will be the recently spied XC90 that is expected to be unveiled just before the end of this year. Samuelsson is also looking at future vehicles for the US, including replacements for the S80 and V70. The V40 is also planned for the US, but not until the next generation, according to the Volvo CEO.
Of course, it's going to take a lot to reach 100,000 US sales in three years. Volvo sold just 61,233 units here in 2013, and according to WardsAuto, Volvo hasn't sold 100,000 cars in the US since 2007. To reach its goal, Volvo's stateside business will need to grow sales by about 40 percent.

Volvo V40 Cross Country gets the all-wheel drive it deserves

Want a rugged Volvo wagon? Gothenburg has two kinds to offer: there's the XC crossovers on the one hand and ruggedized wagons on the other. As we reported last month from the unveiling of the new XC90 in Sweden, Volvo plans on offering more Cross Country wagons in the future. But in the meantime, it has upgraded the existing V40 Cross Country with some key enhancements - not the least of which is the long-awaited addition of all-wheel drive.
Powertrain upgrades for Volvo's smallest soft-roader include the new T5 engine (a 1.7-liter turbo four producing 245 horsepower), an eight-speed automatic transmission and all-wheel drive. The new powertrain is not only more capable, but also more environmentally friendly than the old T5 it replaces.
The enhanced V40 Cross Country launches in Europe mid-fall before being rolled out in other markets in the following months, but unfortunately the United States is not among them as the V40 is not offered Stateside in any configuration, which is a shame.

Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.