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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo launches XC90 configurator site

In many ways the 2016 Volvo XC90 defines the future of the Swedish brand. The SUV is the introduction of the company's Scalable Product Architecture modular platform that should underpin most of its future models. It's also the first big chance to see whether consumers accept a model like this that's only available with four-cylinder power, granted a mill that is both turbocharged and supercharged. The configurator for this Swedish hopeful is just hitting the Web giving customers a chance to see what they think.
The only available powertrain on the XC90 at the moment is the 2.0-liter Drive-E with 316 horsepower and 295 pound-feet of torque, an eight-speed automatic transmission and all-wheel drive. The base price starts at $48,900, plus $925 for destination, but that number can balloon quite quickly. Upgrading to the R-Design package tacks on $4,000 or the even plusher Inscription package adds $5,600.
Furthermore, there are several option packages to add some extra tech and comfort to the SUV. The Vision Package with a backup cam is an extra $1,600, two versions of the Climate package to keep occupants warm come to $1,050 and $1,950, respectively, and the Convenience Package that includes adaptive cruise control adds $2,000. Depending on trim, there are up to 13 colors available in an attractive variety, although all but two add $550 to the price. There are also a wide variety of leather upholsteries to choose from.

Volvo to finally replace XC90 in 2014

There's not a whole lot of life left in the current Volvo XC90, but it seems a replacement is on the way. According to What Car?, Volvo will launch its new flagship crossover sometime in 2014, riding on an all new platform that will eventually underpin several models in the company's range.
According to Volvo boss Hakan Samuelsson, this new architecture will eventually underpin the next-generation S60, V70, S80 and XC60, all of which will be getting mid-cycle enhancements over the next year. In speaking to What Car?, Samuelsson said that Volvo would not try to follow the paths set by BMW and Mercedes-Benz, instead focusing on "safety, elegant design and user-friendly functionality" for its next round of new cars.
The new XC90 will remain a seven-passenger vehicle and will be powered by a range of four-cylinder engines. Volvo will soon be dropping the five- and six-cylinder powertrains from its lineup.