2000 Volvo V70 Xc70 Cross Country All Wheel Drive Black Black Lower M No Reserve on 2040-cars

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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo celebrates 20 years since 850 wagons came to BTCC

This year Honda Yuasa Racing brought a station wagon back to the ranks of competitors in the British Touring Car Championship (its drivers currently sit in third and fifth place in the Championship). In 1994, however, Volvo was the first team to run an estate in the series that's one of the best for delivering close racing.
Rickard Rydell and Jan Lammers drove the duo of 850 Estates prepped by Tom Walkinshaw Racing, lining up at Thruxton and proving that the rumors of a wagon in the series weren't a joke. The team used that year for development, getting the 2.0-liter, 290-horsepower, naturally aspirated five-cylinder engine ready for the next year's proper assault. The team's best finish over the 21 races was a fifth place, and they took 14th overall.
Rules changes led Volvo to switch to the 850 sedan the following year, but all the right noises had been made with the wagon. Rydell drive on to a third-place overall finish in 1995, three years later he claimed the Championship title. You'll find details and reminiscing from Rydell in the press release below, as well as the full video with scenes from the glory days.

Volvo V70 and XC70 and Ocean Race special editions wash ashore ahead of Geneva

Volvo will unveil the third in its series of new concepts to the 2014 Geneva Motor Show, but it will also bring a flotilla of special editions to the Swiss show. The V70 and XC70 are getting limited-edition models called simply Edition, and the V40, V40 Cross Country, V60 and XC60 will have Volvo Ocean Race Editions.
The Edition models outfit the cars with an extra sprinkling of style. The V70 Edition gets high-gloss black trim on the grille, mirror caps, side window frames and tailgate and rides on silver, 17-inch wheels with high-gloss black 17-inch and 18-inch wheels as options. The XC70 Edition adds some gloss black exterior upgrades too, plus high-gloss black, 18-inch diamond-cut wheels. Both models are swathed in black leather upholstery with cream stitching.
The Volvo Ocean Race Editions celebrate the brand's sponsorship of a 38,739-nautical-mile yacht race that will circumnavigate the world from 2014 to 2015. All of them sport the race logo on the tread plates, front fenders, infotainment display on start-up and special seven-spoke wheels. Inside, there is the choice of black or blonde leather seats with orange stitching. The 60-series cars also sport a map of the race route on the rear load cover.