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2013 Volvo C30 R-Design Polestar Limited Edition [w/video]

Last Hurrah Comes and Goes In A Hurry
It isn't very often that we drive a new car that's already out of production, but that's exactly what has happened with this 2013 Volvo C30. After just five years on the North American market, the last C30 quietly rolled off the assembly line back in December. But before that happened, Volvo decided to send its compact hatchback out on a high note with a little added performance and exclusivity courtesy of this R-Design Polestar Limited Edition model.
The term "hot hatch" is admittedly tossed around a lot these days, but the combination of an R-Design styling package coupled with a good number of extra ponies under the hood should be more than enough to put the C30 in the mix with the likes of the Volkswagen GTI and its not-too-distant cousin, the Mazdaspeed3. The chief problem with the Polestar Limited Edition, though, is that it's priced against sportier all-wheel-drive compacts like the Golf R and Subaru WRX STI, so we decided to spend a week with the Polestar to see if its exclusivity and performance are enough to make up for its higher price tag.

Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.