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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo C30 Polestar Concept hits the 'Ring

It's been over three years since the Volvo C30 Polestar Concept was unveiled, driven by journalists and, as it turns out, lapped around the Nürburgring with Scandinavian Touring Car Championship driver Robert Dahlgren behind the wheel. For whatever reason, the video of the 'Ring track session was only published by the tuning company yesterday. (Another discrepancy: Did Polestar's C30 lose 46 horsepower somewhere along the line? Because the video states that it has 405 hp, while the company's website quotes 451 hp...)
Whatever the case, the tuned Volvo is a beast, much more so than the similar-looking, 250-hp 2013 Volvo C30 Polestar Limited Edition that was sold last year. With 451 hp (sounds better than 405 hp, doesn't it?), all-wheel drive, limited-slip differentials front and rear and Öhlins dampers, the Polestar Concept checks all of the right boxes for us.
For some reason, the video, which you can watch below, seems a bit vanilla to us. Perhaps the overly dramatic music takes away from the action and the beautiful sounds of the turbocharged five-cylinder engine?

Polestar looking to tune Volvo CUVs

Volvo is getting serious about emerging from the fringes and into the mainstream of the luxury automobile market. But if it's going to challenge the Germans, it's going to need a performance line. And that's just what it's developing with Polestar.
Building on the motorsport partnership that has seen Polestar represent Volvo in the Scandinavian Touring Car Championship, World Touring Car Championship and V8 Supercars series, Polestar has been charged with developing road-going performance Volvos as well. It currently offers comprehensively tuned versions of the S60 and V60, as well as engine upgrades for other models, but the latest word has it that Polestar will turn its attention next to tuning Volvo crossovers like the XC60 and the new XC90, pictured above in top-spec R-Design trim.
Details on how Volvo would modify those models remain to be determined, but it wouldn't be much of a stretch to imagine the XC60 outfitted with similar enhancements to those offered on its sedan and wagon stablemates to mount a challenge to the Audi SQ5. As for the larger XC90, it seems Volvo is already squeezing as much out of its new 2.0-liter triple-charged inline-four as it can, but more aggressive handling, aero and brakes could stand to transform the flagship crossover in pursuit of performance utes like the Mercedes ML63 AMG and BMW X5 M, even if it couldn't quite match their impressive horsepower outputs.