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Volvo returns to profitability

Ford sold Volvo to Zhejiang Geely Holding Group Limited in 2010. Just two years later, Geely announced an $11-billion investment in the Swedish carmaker, its charismatic fugleman Li Shifu saying, "We want to revive Volvo and give the brand its strength back." Two years later, after having introduced the Concept XC Coupe at the Detroit Auto Show this week, Volvo CEO Håkan Samuelsson (above, second from right) declared the company profitable again after a solid 2013 and predicted a positive 2014.
Intending to break even on operating profit in 2013, Volvo exceeded expectations and landed on the plus side due to a mix of factors. US sales declined 10.1 percent for the year to 61,233, that number still making us Volvo's largest market, but Chinese sales were up nearly 46 percent to 61,146 units, and even its home market saw a bump of 0.8 percent; total sales for the year were 427,840, a margin of 1.4-percent over the previous year. Volvo was able to do more with the tiny gain and reverse its half-year operating loss because of a global cost restructuring and thorough revamp of its Chinese distribution network. An announcement of 2013's financial results will come in March.
Bullishness on 2014 comes from the company's intention to focus on its two biggest markets with new models, new technology and more spending. The first product of an independent Volvo, the new XC90, will be revealed later this year on the new SPA architecture. On top of the Sensus Connect infotainment system, Volvo will add driver-aid systems like adaptive cruise control with steer assist and night-time pedestrian detection. It also has a new North American CEO and will spend more on marketing and communications here. In China it will begin to feel more effect from the two Chinese factories opened last year - it has three in the country - and, if need be, can take advantage of more advantageous exchange rates by exporting from China instead of the US. Said Samuelsson of what he expects in the US in 2014, "we will outperform the market."

Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo V70 and XC70 and Ocean Race special editions wash ashore ahead of Geneva

Volvo will unveil the third in its series of new concepts to the 2014 Geneva Motor Show, but it will also bring a flotilla of special editions to the Swiss show. The V70 and XC70 are getting limited-edition models called simply Edition, and the V40, V40 Cross Country, V60 and XC60 will have Volvo Ocean Race Editions.
The Edition models outfit the cars with an extra sprinkling of style. The V70 Edition gets high-gloss black trim on the grille, mirror caps, side window frames and tailgate and rides on silver, 17-inch wheels with high-gloss black 17-inch and 18-inch wheels as options. The XC70 Edition adds some gloss black exterior upgrades too, plus high-gloss black, 18-inch diamond-cut wheels. Both models are swathed in black leather upholstery with cream stitching.
The Volvo Ocean Race Editions celebrate the brand's sponsorship of a 38,739-nautical-mile yacht race that will circumnavigate the world from 2014 to 2015. All of them sport the race logo on the tread plates, front fenders, infotainment display on start-up and special seven-spoke wheels. Inside, there is the choice of black or blonde leather seats with orange stitching. The 60-series cars also sport a map of the race route on the rear load cover.