T5 Premier Fwd Power Blue Demo Car - Safe & Secure on 2040-cars

Auto blog

Volvo eying return to 100k US sales to ensure dealer profitability

Struggling Volvo may be on a verge of a renaissance thanks to the forthcoming completion of its lauded concept car trilogy, new Drive-E engine family and much-discussed SPA modular platform. Its nascent renewal is mostly being financed by $11-billion in funding from its Chinese parent company, Geely, and if it all goes right, Volvo hopes to sell 100,000 cars a year in the States by 2016. That milestone is vital, because it would ensure Volvo's US dealer network is profitable, according to Volvo CEO Håkan Samuelsson.
In a new Ward's Auto story, Samuelsson notes that his company is launching a slate of fresh products in the coming years, including the new-to-the-US V60 wagon and mid-cycle updates for its S60 sedan and XC60 crossover. But the most important new vehicle will be the recently spied XC90 that is expected to be unveiled just before the end of this year. Samuelsson is also looking at future vehicles for the US, including replacements for the S80 and V70. The V40 is also planned for the US, but not until the next generation, according to the Volvo CEO.
Of course, it's going to take a lot to reach 100,000 US sales in three years. Volvo sold just 61,233 units here in 2013, and according to WardsAuto, Volvo hasn't sold 100,000 cars in the US since 2007. To reach its goal, Volvo's stateside business will need to grow sales by about 40 percent.

2014 Volvo V60 to start at $35,300*

When Volvo announced US pricing for its updated 2014 model line, it left one vital model out of the equation: that would be the V60, the long-roofed version of the S60 sedan and the long-awaited replacement for the V70 wagon that left our shores nearly four years ago. But if you look at the V60's product page now, you'll see a starting MSRP listed at $35,300. That represents a $2,900 premium over the S60 and an $800 premium over the larger (but older) XC70 softroader.
Delve further into the online configuration tool and you'll see that the price is applied, naturally, to the base turbocharged five-cylinder, front-drive model. Go for the Premier or Platinum trims and the price begins to climb, as it does with the addition of all-wheel drive, the turbo six engine and the R-Design spec. You'll also need to account for the *$915 destination charge. Tick all the boxes and you'll soon be looking at a price tag of over $50,000. Order books open with the start of the new year.

Volvo rolls out new R-Design versions of S60, XC60 and new V60

Volvo has put together R-Design packages for its newly facelifted S60, V60 and XC60 models, and for those who want more bark to go with them, there's a power upgrade for the S60 and V60 courtesy of Polestar performance. The aesthetics start with new front and rear fascias, the grille going frameless and Tech Matte Black with a silk metal diagonal bar, the back end getting a finned diffuser and round R-Design tailpipes. On top of that, the S60 and V60 are lowered 15 millimeters and can be fitted with 19-inch versions of the company's Ixion wheel pattern.
The R-Design sport chassis stiffens things up, items like the rear dampers getting 20-percent stiffer while front bushings get a whopping 400-percent stiffer. Inside there's a black headliner, perforated leather mixed with nubuck and contrasting stitching on the sport seats, or a full leather option for those who love their cow, and the Adaptive Digital Display gets a blue hue when set to the Elegance appearance theme.
Buyers of the 3.0-liter T6 engine can add the Polestar performance option, which cranks things up to 329 horsepower instead of the standard 304 hp, and an exclusive accelerator pedal comes with it. More detail can be found in the press release below.