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Volvo to add 1,300 jobs, ramp up production in Sweden

The expansion of the factory is part of an $11-billion investment Volvo's Chinese owners, Geely, are making.
Volvo Cars is adding 1,300 new jobs and ramping up production at its factory in Gothenburg, Sweden, in response to increased consumer demand for its vehicles.

Heico jacks up Volvo V40 Cross Country to create XC40

Because life isn't fair, we don't get the stylish wagon known as the Volvo V40 in the United States. That means we don't get its soft-roading cousin, the V40 Cross Country. So, naturally, if Volvo tuner Heico Sportiv ever produces this ruggedized, XC-styled V40 Cross Country, it most certainly wouldn't cross the pond, either.
That makes us sad, because despite holding a tiny bit of contempt for small luxury crossovers, this is a very, very cool looking vehicle. It's just a render right now, but Heico Sportiv is looking to offer the kit to V40 Cross Country owners who want a smaller version of the Volvo XC60.
Converting a V40 CC into an XC40 would start with some suspension tweaks. The ride height would be raised by just over an inch, in order to improve the looks of the soft-roader and deliver a more CUV-like ingress and egress. New shocks would also be fitted, as well. Wheel-arch extensions were also added to complete the look.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.