2012 Volvo C70 Convertible on 2040-cars

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Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

Volvo buyers have best credit scores among all auto shoppers

Experian, the US credit reporting agency, recently concluded a study into the financing and credit scores of US car buyers. One of the prime findings was that Volvo buyers enjoy the strongest credit scores among new car shoppers from all brands (nota bene, these are Experian's own numbers and can differ from other agencies). Unlike the Forbes report on the same story, though, we don't find that surprising at all, nor do we think it necessarily helps Volvo's upscale brand aspirations. The Gothenburg-based carmaker has sold its wares on tank-like safety for decades, so it seems natural that its buyers would be just as safe with and attentive to their credit scores as they are with their choice of vehicle.
Audi was ranked fourth by consumer credit score, Porsche seventh and Mercedes-Benz ninth, yet the fact that Volvo outranks them in this metric is probably a plus to its bottom line but not necessarily its image. It's not unfair to say more people desire those other luxury brands - Volvo itself has admitted as much - and people in the throes of desire have been known to be a little more let-it-ride about things like credit scores. The differences aren't huge, though: compared to Volvo's 818, Audi shoppers scored at 813, Mercedes shoppers 802. Lexus and Acura intenders took the other two steps on the top-credit-scores podium.
Mitsubishi took the honors at the other end of the charts, Experian finding that its potential customers, with an average of 604, had the lowest scores. Mitsubishi was followed by Suzuki and Dodge. On the other side of the financing table, Toyota led the way in how many of its vehicles were bought with bank assistance, followed closely by Ford, Chevrolet taking third place. Also of note, and for whatever it's worth, not one automaker made both the 'top ten by financing' and 'top ten by credit score' lists, but four made both the financing and 'bottom ten by credit score' lists: Chevrolet, Nissan, Kia and Dodge.

Volvo shows inflatable child seat concept [w/video]

Volvo is bringing its emphasis on safety and design to the littlest members of the family with its concept for an inflatable, rearward facing child safety seat. The design is meant to help traveling families by offering a lighter and less bulky alternative to traditional car seats.
The design is quite ingenious. The seat is covered in drop-stitched fabric, which fills with air to create the form of the seat. An electric motor in it allows inflation and deflation in less than 40 seconds, according to Volvo. It weighs less than 5 kilograms (11 pounds) and folds small enough when collapsed to fit into a bag. It even has a Bluetooth connection, so parents can begin expanding it remotely.
The inflatable seat in the brainchild of Lawrence Abele, Volvo's design manager at its Monitoring and Concept Center in Los Angeles, CA. "For many, travelling with young children is a challenge; any assistance to simplify the parents' life with young children is a great thing," he said in a statement released by Volvo. The chair remains a concept for now, and the automaker isn't saying whether it's going to put it into production, but it's a clever solution to a common problem. Scroll down for a video showing it in action and to read the release.