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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

Volkswagen throws a Polo-palooza with four new or upgraded models

Volkswagen unveiled a parade of new and upgraded Polo models at the 2014 Geneva Motor Show, including the Polo TSI BlueMotion, Polo TDI BlueMotion, Polo BlueGT and CrossPolo (pictured above). While they will likely never make an appearance this side of the pond, it is fun to see what European subcompact drivers will be driving later this year.
The new BlueMotion models represent the most efficient petrol and diesel options in their class, according to VW. The BlueMotion TDI offers just 73 horsepower from its diesel engine but gives the equivalent of 76 miles per gallon (US) in the EU test. The BlueMotion TSI brings a little more power with its 88-hp petrol engine and has a combined rating of 57 mpg (US) in the EU cycle.
The Polo BlueGT provides a balance of performance and economy, and for the 2014 model, it gains a 9-horsepower boost to its 1.4-liter turbocharged to give drivers 147 hp at the press of the accelerator. This year's car also has an optional Sport Select suspension with electronically controlled dampers to improve handling a bit. It's still fitted with active cylinder management to use as little gas as possible when cruising.

VW launches special edition Touareg X

Volkswagen is no stranger to special editions, but its Touareg SUV has remained largely unspecial in terms of exclusive trims or unique packages. That's changed with the announcement of the Touareg X, a 1,000-unit run based on the V6 TDI Lux trim - mid-range diesel model, between the navigation-equipped TDI Sport and the TDI R-Line.
The already special Touareg gets 19-inch "Moab" wheels, LED taillights (to go along with its LED DRLs) and "Touareg X" badging, while all 1,000 units will be painted Moonlight Blue Pearl. Tweaks in the cabin are equally light, with a black-on-black-on-black color scheme dominating - black Vienna leather, a black headliner and piano black trim. Aluminum bits make an appearance in the form of the door sills and pedals, although that's about it.
Other than those few aesthetic tweaks, the Touareg X is equipped largely like the Touareg Lux on which it's based. That means navigation, a panoramic sunroof, power seats, LED running lights, dual-zone air conditioning and heated power seats, among other tech pieces. Pricing starts at $56,170, making for a slight bump of $1,195 over the standard Touareg Lux.