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Volkswagen hatches hotter GTI in Geneva

The all-new seventh-generation Volkswagen Golf hasn't even launched here in the United States, but over in Geneva, we're already getting our first glimpse at the hotter GTI hatchback. The fancy new Mk VII Golf is already off to a healthy start with positive reviews in Europe, and we have no doubt that this next GTI will work hard to regain its title as king of the hot hatches.
The big news for this generation of GTI is that for the first time ever, Volkswagen is actually offering two different power grades for the model, both relying on the 2.0-liter turbocharged inline-four. Standard cars pack 220 horsepower and 258 pound-feet of torque, but an optional performance pack ups the horsepower number to 230. Hitting 60 miles per hour takes 6.5 seconds (6.4 with the performance pack) and top speed is quoted at 153 mph (or 155 with the performance kit). Volkswagen will continue to offer the GTI with both six-speed manual and dual-clutch transmissions.
On the visual front, the sub-3,000-pound GTI adds the usual bit of hot hatch aggression over the standard Golf, and those changes carry over to the interior with a flat-bottomed wheel and, of course, plaid seats. She's certainly a looker, and while some of us do find the new Golf's design to be a bit staid and evolutionary, the enhancements for the GTI indeed tug on our enthusiast heart strings.

New VW Beetle Convertible ad needs no disguise

Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put the top up even when snow is on the ground.
That guy has to take precautions to enjoy his proclivities, and as this new ad for the Volkswagen Beetle Convertible shows, not everyone understands. Have a watch below, and note that there's just one woman in the minute-long spot, and she's nowhere near the car. Seriously, why didn't VW run this commercial during the Super Bowl?

Volkswagen to add 50k jobs by 2018

Volkswagen still has its eyes set on becoming the top global automaker by 2018, and to get there, it's apparently going to need more boots on the ground. Automotive News Europe is reporting that VW is looking to increase its staff by 50,000 over the next five years - an increase of nine percent - which does not include an increase in its US dealer network.
According to the report, a majority of the growth will come from China where the automaker is also looking to double its production capacity in the same time frame. The Volkswagen Group is already expected to rival General Motors for the top sales spot in China this year, and such a rapid expansion in the region could make a good springboard for sales increases in other countries.