2005 Vw Jetta Wagon Tdi White on 2040-cars

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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

VW exec calls US ops a 'disaster'

Today in the Tell Us How You Really Feel file we have Bernd Osterloh, head of Volkswagen AG's Group Works Councils and member of the company's supervisory board, labeling the company's US operations "a disaster." Why? Because Osterloh believes VW of America doesn't have the models it needs to be competitive here, hasn't been decisive enough about its plans and German higher-ups still don't understand the US market.
In truth, the top labor rep at the German conglomerate is echoing sentiments we've heard from VWoA executives for years, and there's been the same commentary from dealers: Germany doesn't pay enough attention to what the US market really wants. Even ex-VWoA CEO Stefan Jacoby, who preceded the recently departed Jonathan Browning, said early in his tenure that one of his tasks was to get his German bosses to start delivering what the US market demanded. New CEO Michael Horn is saying much the same thing seven years later, telling Sky News that it has to increase "the speed at which we bring new models to the market and innovation to the market."
Osterloh wants to get "more models" here, including a pickup truck, but we'd wonder if the economics have changed from when Jacoby said they'd need to sell 100,000 per year to make money. Osterloh also wants a decision on where the CrossBlue will be built. Although it looked as if the Chatanooga, TN plant would get the call, the Puebla, Mexico plant is still in the running because of lower operating costs. No matter what happens right now, Osterloh thinks the situation won't get better for another two years when revamped models arrive, but at least the company can start taking the steps for a better US future.

2014 VW Golf brings storied hatchback's seventh generation to US

The seventh-generation Volkswagen Golf in US-specification officially debuts at the 2013 New York Auto Show. The new model is the first VW in the States to ride on the company's MQB architecture, and as such, it makes use of plenty of high-strength and ultra-high-strength steel to keep weight down. All told, the new shell is 51 pounds lighter than the outgoing generation, despite the fact that the finished car is a full 2.2 inches longer and .5 inches wider than the 2013 model.
Buyers can expect to find a base model powered by a 1.8-liter turbocharged four-cylinder engine (blue car above) with 170 horsepower and 184 pound-feet of torque. That means the powerplant delivers the same horsepower as the old naturally aspirated 2.5-liter four-cylinder while weighing less and producing seven extra pound-feet of torque. TDI (silver car above) buyers, meanwhile, will enjoy a new 2.0-liter turbo diesel four-cylinder mill. VW says the engine yields 10 more horsepower than the old lump, which means the Golf TDI now boasts 150 hp and 236 lb-ft of torque.
GTI (red car above) buyers will now get their hands on a revised 2.0-liter turbocharged four-cylinder with approximately 210 hp and 258 lb-ft of torque - Volkswagen hasn't finalized power numbers for that machine. We're happy to see that the GTI still features its trademark plaid seats. Volkswagen says the new Golf and GTI will go on sale as a 2015 model, but doesn't say when the car will actually hit dealerships.