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VW still set on Phaeton redux despite cost-cutting drive and losing $32k per car

While critically well regarded, the Volkswagen Phaeton has proven to be a vehicle largely unloved by luxury buyers around the world. Despite this, it refuses to die. While VW's luxury sedan hasn't been sold in the US since 2006 due to low sales here, it has soldiered on in Europe with occasional updates. As the model's long lifespan has been winding down, VW has decided to keep pushing the Phaeton into a new generation, despite in-house alternatives like the Audi A8 and Bentley Continental Flying Spur. The move might not make much business sense, but Volkswagen executives are determined to make the Phaeton work. According to market analysts speaking to Reuters, developing the next-gen luxury sedan on the MLB platform could cost as much as 650 million euros ($737 million), despite relying on the same underpinnings in the A8. It's not like the Phaeton is leading the luxury sedan sales ranks, either. Reuters notes VW produced just 5,812 of them in 2013 (the most current year with data), and from 2002 to 2012, the automaker reportedly lost 28,000 euros ($32,000) on each example sold. Conversely, Mercedes-Benz sold 103,737 units of its new S-Class in 2014, an astonishing 82.2 percent jump over the previous year. The decision to keep the Phaeton going doesn't seem to square with the VW brand's cost-cutting strategy. Boss Martin Winterkorn announced last year a plan to save 5 billion euros ($5.7 billion) annually in the coming years. That plan reportedly also includes killing off less profitable models. Apparently, VW can't just rip off the band-aid and get rid of the Phaeton. Even some VW bosses seem somewhat perplexed at the sedan's business case. When Reuters asked the company's US boss Michael Horn about selling the Phaeton here, he said. "That's a dangerous question. It's an image bearer with no relevance for volume." The next-gen Phaeton is scheduled to go on sale in Europe in 2017 or 2018, according to Reuters, which is about a year later than previous rumors. A US launch will reportedly follow in 2018 or 2019 with the plug-in hybrid and potentially even diesel versions on offer. A starting price around $70,000 is estimated. Featured Gallery 2011 Volkswagen Phaeton View 15 Photos News Source: ReutersImage Credit: Volkswagen Plants/Manufacturing Volkswagen Luxury Sedan vw phaeton cost cutting

Volkswagen Golf R 400 will come to US

If you're like us, and have been drooling over the Volkswagen Golf R 400 concept since it was first unveiled in Beijing last year, we've got some potentially good news for you. Dr. Heinz-Jakob Neusser, member of the board of management responsible for development at Volkswagen, told Autoblog that the Golf R 400 will definitely come to the US... if it gets the production green light, anyway. Neusser says that the US market has had a hugely positive reaction to the seventh-generation Golf family. The new hatch won both Motor Trend Car of the Year and North American Car of the Year, and Volkswagen has expanded the Golf range to include a bunch of new variants, including the electric e-Golf and recently released SportWagen. The Golf R 400 would "fit very well into this strategy," says Neusser. The hotter Golfs have been successful, too. When Volkswagen opened the order books for the 2015 Golf R, the yearly allocation for the US sold out in just 11 hours. Neusser says the R 400 will "show how sporty the Golf family can be." We're certainly in favor of this hottest hatch hitting our market. All we need now, is for Volkswagen to officially give it the go-ahead.

Volkswagen Golf R Evo may debut at Beijing Motor Show

If a report in Auto Express is correct, a lighter, faster brother to the Volkswagen Golf R will be shown to the world at the Beijing Motor Show in April. Said to be called the Golf R Evo, the even harder hot hatch would be unveiled as one of those concepts that's practically a de facto presentation of the genuine thing. The Evo in its name will come from having a carbon fiber roof and CF in the bodywork, lighter wheels, thinner bucket seats up front and a roll cage instead of rear seats.
If there's a power increase, it's been described as "a small bump." However, as the report mentions, if the Jenny Craig regimen can drop 100 kilograms (220 pounds) from the the 3,247-pound weight of the European Golf R, then the Golf R Evo will do about the same damage on the scales as the Golf but have at least 50 more horsepower and 44 more pound-feet of torque.
Since we still don't have the current Golf, this isn't something that should keep you awake even if the 'concept' does become a production model. But it is good to know that the Golf R is really going to start pushing its boundaries.