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Auto blog

Volkswagen and Funny or Die take humorous spin in 2015 Golf

Volkswagen is partnering with Target and Funny or Die in a bizarre ad for the latest Golf starring comedian Rob Huebel, probably best known for his work on Childrens Hospital on Adult Swim.
The commercial is titled The Way Too Helpful Neighbor and stars Huebel as the eponymous neighbor. The challenge is for Huebel to help improve his buddy's apartment before the guy meets his girlfriend's parents for the first time. The obvious way to do that is to slide a new Golf through an actual Target in Texas, while simultaneously showcasing the store's goods and the car's features.
The commercial is airing online now and on TBS during breaks in Conan O'Brien's show, with sneak peaks during other programs on the network. Auto advertising is becoming pretty normal for Funny or Die at this point, though, with the site previously partnering with Fiat for several videos. Check out the ad above and see if you think it works. Scroll down for VW's announcement.

Volkswagen looking to acquire Proton, Lotus?

Let's say you're an automaker bent on world domination looking to grow your sales. That's going to have you looking at Asian markets, because that's where some of the biggest growth has been, and that's exactly what Volkswagen is doing as it considers making another run at Malaysia's Proton.
Reuters reports that Volkswagen is interested in at least a partial stake, if not a controlling interest in Lotus-parent Proton as a way to continue a production presence in the region without having to build its own factory.
Volkswagen already builds the Passat in a DRB-HICOM facility in Pekan, Malaysia, and plans are in place to build the Jetta and Polo there, as well. With both southeast Asia and its relationship with Proton figuring so importantly in Volkswagen's plans for expansion, buying into Proton can help ensure stability. Volkswagen is being tight-lipped about the whole idea, but CEO Martin Winterkorn did recently say, "it's our clear goal to continue the successful (expansion) course of past years with great dynamics and stability," which sounds an awful lot like deals are on the table to smooth the path to further growth.

Europeans get first crack at new Golf Variant wagon

Just last week, when we brought you news of a new Volkswagen Golf variant out and testing in Europe, we had no idea we were being so literal with out description. For it seems that VW has every intention of calling its new Golf wagon, making its Geneva debut, the "Golf Variant."
Odd/interesting sobriquets taken as read then, there's a lot to like about this new small wagon from VW. The Variant will shed some 232 pounds in this generation, and will come to market with two efficient TDI engines. Volkswagen isn't giving us displacement figures for either yet, but we're told the diesels will come with outputs of 110 and 150 horsepower. The 110-hp TDI BlueMotion Varient will be good for a whopping 71.3 miles per gallon on the European cycle, when mated to the six-speed manual transmission.
The German automaker has brought along an all-wheel-drive 4Motion version of the Gold Variant to bow in Geneva, as well, and a natural gas-burning TGI BlueMotion is said to be "in the pipeline."