Sedan on 2040-cars

Auto blog

Airbag recall adds 85k Pontiac Vibes to tally

The repairs needed for the faulty airbag inflators supplied by Takata continue to expand. Toyota initially announced a recall of 766,300 vehicles equipped with the bad part on June 11 as a followup to a campaign from 2013. Soon after, the National Highway Traffic Safety Administration opened a preliminary evaluation into five automakers who also used the component in their models. Now, NHTSA has released the official announcement of the latest Toyota recall listing 844,277 affected cars, including the newly added 2003-2004 Pontiac Vibe.
While NHTSA's document didn't include a model-by-model breakdown, General Motors spokesperson Alan Adler estimated to Autoblog that roughly 85,000 Vibes in the US would be covered under the latest recall. Like the rest of the affected models, the airbag inflator could rupture in a crash causing the bag not to work correctly, possibly spraying metal fragments at the occupant.
Toyota spokesperson Cindy Knight told Autoblog that the reason for the disparity between the earlier press release and NHTSA document was that Toyota was continuing to comb through VINs to create a list of affected vehicles. The original number was an estimate of that process at the time. Scroll down to the recall report from NHTSA.

Toyota brings TRD Griffon GT86 to Goodwood [w/video]

In the midst of the 2013 Goodwood Festival of Speed, there's a particularly special Toyota running up the hill. This special entry is a GT86 (the cousin to our Scion FR-S and Subaru BRZ) that's been poked, prodded, and tweaked by the minds at Toyota Racing Development. The result of TRD's fettling is a nearly race-ready car.
Starting with the body, the hood, doors, trunk lid, and wings are all made of carbon fiber. The lightweight treatment doesn't end there, though. The bumpers, fenders, and diffuser all feature carbon-fiber-reinforced plastic, while the windows are now made of polycarbonate plastic.
Under the hood sits the same 2.0-liter boxer engine found in the standard GT86, but its six-speed manual gearbox features a shorter final drive ratio for improved acceleration. The coilover suspension has been firmed up, and a TRD mechanical limited-slip differential replaces the Torsen unit. The TRD Griffon rides on TWS 18-inch wheels and Yokohama Advan tires. To bring proceedings to a stop, TRD has fitted its own mono-block caliper kit, complete with more robust racing pads.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.