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New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."

Jay Leno goes offroading with the legendary Ivan 'Ironman' Stewart

Jay Leno takes a step outside of his cavernous garage for this latest video for a jaunt into the desert to get a little dirty. He meets up with off-road racing legend Ivan 'Ironman' Stewart, who has multiple Baja 500 and 1000 wins in his motorsports career, to play with a Toyota Tundra in the sand.
Unfortunately, Leno doesn't get to interview Stewart too deeply about his long history in racing, but Ironman does talk a little bit about reading the trail while speeding through the desert. In lieu of a great conversation, there is a ton of high-quality footage of the Toyota bounding through the desert.
This clip feels more like a marketing effort than the usual output from Jay Leno's Garage, but it's still great to see Stewart behind the wheel sliding a truck, just like old times. The two of them even take the truck on a somewhat humorous journey at the end of the video.

Toyota TRD Pro lineup coming next week

A mysterious Toyota commercial recently popped up on YouTube teasing a new TRD Pro lineup for the Tundra, Tacoma and 4Runner, and now we're getting our first official word straight from the automaker on the matter. Courtesy of its Facebook page, Toyota is promising that the TRD Pro models will be introduced on February 6th, ready to "conquer the great outdoors."
This date just so happens to mark the first day of the always-truck-friendly Chicago Auto Show, so while Toyota isn't saying as much, we're almost certain the trucks will show up next week in the Windy City. It's not clear what sort of upgrades TRD Pro brings, but it definitely includes black wheels and a tweaked front end featuring a thick, single-bar grille and bold lettering in place of the stylized Toyota logo (shown above on the Tundra).
Scroll down to see the video, and head over to Toyota's Facebook page to see a teaser image of the 4Runner TRD Pro.