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Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.

Toyota updates Euro-market GT86 suspension, appearance

While we were busy ogling the Scion FR-S Release Series 1.0 with its Yuzu yellow paint and a workover by Toyota Racing Development, and the Japanese Toyota 86 buyers were trying out their Playstation-compatible Sports Drive Logger telemetry system, the European 2015 Toyota GT86 got fitted with some new parts of its own. New on next year's model are stiffer mounts for the front suspension and rear shock absorbers, and new shocks in the back for better damping and less friction. Toyota says the result is sharper steering and less body roll.
Inside, the instrument panel and center console get decorated with a "carbon-fiber motif." There are new shades of pearl white and silver to dress up the outside, and the roof gets a shark-fin antenna for sharper looks and aero. It goes on sale this summer, and you can read everything we just told you in the press release below. We've reached out to Scion to see if we'll get the same upgrades on the FR-S this summer, too, company PR rep Nancy Hubbell telling us, "The European changes are among those being considered for the US model FR-S and we'll have final confirmation soon."

HQ move based on study, not pitch from Gov. Perry, Toyota says

Toyota's surprising announcement on Monday that it will move its North American headquarters from Torrance, CA location to the Dallas suburb of Plano, TX is allegedly not due to any political wrangling from the state's Republican governor, Rick Perry.
Perry (above) has been up front in his aggressive pursuit of businesses and jobs for Texas, traveling to California, Missouri, Illinois and New York to tempt corporations to his state. And it's not just about the promise of much lower taxes, a Perry spokesman reminds Automotive News that the state boasts, "a workforce that is skilled and ready to do any job."
For his part, Jim Lentz, Toyota's North American CEO said Plano was chosen through an internal process, with the location helped by its proximity to the company's massive pickup factory in San Antonio rather than any campaigning from the governor.