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Toyota Me.We concept is a multifunction Tupperware car [w/video]

Not to be outdone by the Renault Twin'Z concept penned by Welsh designer Ross Lovegrove, Toyota has partnered up with French designer Jean-Marie Massaud to create the 2013 Toyota Me.We Concept. Unveiled at Le Rendez-vous Toyota in Paris, the Me.We Concept is an attempt to imagine a car that can be appreciated by owners across a wide variety of lifestyles while being courteous to the environment, too.
From a "Me" perspective, the concept is highly customizable with removable body panels, and even though it might look like just a small hatchback from the outside, Toyota claims it can also be used as a pickup (with an extendable rear panel), a convertible (with a neoprene roof panel) and even an off-road vehicle. As for the "We" part of the car, it's a fully electric vehicle with individual in-wheel motors and a battery pack mounted under the load floor. The concept has a weight of around 1,600 pounds kept low thanks to an aluminum chassis, but it also features renewable bamboo wood for the floor in addition to the fully recyclable polypropylene exterior body panels. Scroll down to see more in an official video and to check out Toyota's official press release.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

NHTSA releases updated Takata airbag recalled cars list, but it still has errors

Unfortunately, the government's list still contains errors.
The National Highway Traffic Safety Administration has issued an updated list of vehicle models that it's urging owners to repair under the mushrooming Takata airbag inflator recall. The latest version adds vehicles from new automakers like Subaru and Ford that are missing from the original announcement, and it also removes erroneous entries from General Motors, leaving only the 2005 Saab 9-2X (a reskinned Subaru WRX), and the 2003-2005 Pontiac Vibe, a joint project with Toyota.