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Toyota will steer clear of driverless cars

Toyota executives say the company's primary focus is on safety. At least for the time being, that means the company won't pursue development of a driverless car.
Speaking at the company's advanced safety seminar in Ypsilanti, MI, Thursday morning, Seigo Kuzumaki, Toyota's deputy chief safety technology officer, said that Toyota envisions a future driving environment that optimizes the best of both humans and computers, not choosing one over the other.
"Toyota's main objective is safety, so it will not be developing a driverless car." - Seigo Kuzumaki

Next-gen Toyota Tacoma mule caught towing in the desert

With the Chevrolet Colorado and GMC Canyon set to arrive in dealers in the near future, it's high time Toyota got to work on a replacement for the Tacoma, a vehicle whose present generation debuted in the middle of the Bush Administration. Now, we have images of that new pickup undergoing testing.
Our spy photographers picked up this heavily modified mule undergoing tow tests in the desert. It rides on a modified version of the current Taco's frame, as evidenced by shots of its undercarriage, although our spies cite the lack of riveted sections as indications that the current truck's footprint should remain unchanged.
Aside from underbody changes, this particular Tacoma featured a six-speed manual transmission, which we're expecting to be joined by a six-speed automatic. The current four- and five-speed autos found on the current truck will almost certainly be killed off. Marching to the grave with those slushboxes will be the two-door Regular Cab body style. Our spies are expecting Toyota to focus its efforts on the larger, more accessible Double Cab.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.