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First Toyota unintended acceleration case headed for trial

Toyota is going to be back in the spotlight, as the first of its unintended acceleration lawsuits is headed for trial. This case covers a Los Angeles sushi shop owner, Noriko Uno. According to the what the family told The Detroit News, Uno only put about 10,000 miles on her 2006 Toyota Camry in four years. Uno was apparently afraid of high speeds, avoiding the freeway and taking a route home along LA's surface streets to avoid them.
On August 28, 2009, Uno's Camry suddenly accelerated to 100 miles per hour, eventually striking a telephone poll and a tree and killing her. The family contends that Uno attempted to step on the brakes and pull the emergency brake, neither of which brought her speed under control, while Toyota maintains that improperly installed floormats and driver error have been behind the majority of the 80 cases expected to be heard in court.
In Uno's case, The Detroit News is expecting the trial to focus on the lack of an override if the gas and brake pedals were pressed at the same time. Brake overrides were installed on Toyota's European fleet. The Uno family attorney will need to prove to the jury that it wasn't driver error that killed Noriko Uno.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

Toyota Camry lineup gets interior and tech updates one year in

When it debuted last year, the Toyota Camry came in for some criticism over its interior, most centered on material choices - both in quality (not enough) and variety (too much). Thus, Toyota has responded after just one model year, updating both materials and features on its gas-powered and hybrid family sedans for 2013.
The LE version appeared to get the lion's share of the improvements. Specifically, the LE is getting "soft-touch" door materials as well as armrests that match the rest of the interior color (instead of being black). The LE model also gets Toyota's six-inch display screen that helps folks get a better gander at the car's energy usage and fuel economy, among other things. Other changes include adding cross-traffic alert for models equipped with blind spot monitoring
Toyota introduced its latest version of the Camry and Camry Hybrid in the fall of 2011 as a 2012 model. Sales have been solid, and in particular, the Camry Hybrid has improved its fortunes, bumping its US sales almost fivefold to more than 45,000 units. So far in 2013, the latter has carried over much of that momentum, boosting January 2013 sales from a year earlier by 81 percent to 3,826 units.