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2016 Toyota RAV4 Hybrid electrifies with updated styling, more tech

Since the launch of the Prius, Toyota has been closely identified with hybrids and electrification. However outside of the rather niche RAV4 EV, the company hasn't brought the efficient tech to the smallest crossover in its US range. That all changes with the debut of the 2016 RAV4 Hybrid at the 2015 New York Auto Show, and the crossover launches alongside a thoroughly refreshed RAV4 lineup. Similar to the Lexus NX 300h, the RAV4 Hybrid combines a 2.5-liter, four-cylinder engine running on the Atkinson cycle and an electric motor, and both axles get power thanks to the standard Electronic On-Demand All-Wheel-Drive System. Toyota is keeping the exact technical specs about the CUV a secret until closer to the fall launch but admits the hybrid setup offers more than the 176 horsepower in the internal combustion model. The electric assistance means quicker acceleration and better fuel economy, as well. Beyond just the availability of the hybrid powertrain, the 2016 RAV4 gets sharper, more aggressive styling. The changes start at the nose where the foglights are recessed in the front bumper, and the design draws the eye across the lower grille. There are also reshaped lights at the rear and a redesigned lower bumper with silver skid plate trim. Inside, the improvements include niceties like better material quality, an added USB port up front and cupholders for tall mugs. While the styling looks great, Toyota is also seriously upgrading the available tech for its strong-selling CUV. Buyers can spec a full array of LED lighting, including the headlights, running lights and taillights. There's also the new Toyota Safety Sense suite that adds pre-collision braking, lane departure warning radar cruise control and more. For help with parking, the company has the four-camera Bird's Eye View Monitor, as well. The RAV4's trims carry over and get a new addition called the SE. Its biggest features are a retuned sport suspension, 18-inch wheels, contrasting exterior trim and a black headliner. It also comes fairly loaded with features with the aforementioned LED lights. With all of these changes, Toyota is continuing to take the crossover market seriously. Look forward to live images of the upgraded RAV4 from the Big Apple in the near future.

Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Hyundai, Kia, Genesis and Subaru clean up in IIHS 2018 safety ratings

Hyundai, its partner Kia and its Genesis division are the big winners in the latest vehicle safety ratings from the Insurance Institute for Highway Safety, accounting for six of the 15 models that earned the Top Safety Pick+ awards for 2018. Subaru was right behind with four, Mercedes-Benz had two, and Toyota, BMW and Ford each had one. Another 47 vehicles earned the Top Safety Pick designation, where Toyota had 10 vehicle models, with Hyundai recognized for nine models. All but one of the seven vehicles in Subaru's lineup, the BRZ, qualified for one of the awards. IIHS strengthened the criteria for the Top Safety Pick+ award for 2018 to require headlights to earn a "good" rating — an "acceptable" rating was previously enough to notch the "plus" award — and good or acceptable passenger-side protection in the small overlap front crash, which replicates a crash involving just the front corner of a vehicle. It also required vehicles to have acceptable or good headlights for the first time to earn a Top Safety Pick award. Most of winners for both awards qualified on the basis of optional upgrades. IIHS in October began evaluating the passenger side of vehicles in its small overlap front crash test after it said it became clear that automakers were neglecting that side of the vehicle as they focused on improving driver-side protections. IIHS first began conducting driver-side small overlap crashes in 2012. It began measuring both how well low and high beams illuminated the road and the amount of glare they produce for oncoming vehicles as part of its ratings in 2016. The Top Safety Pick+ winners are listed below. The list doesn't include any minivans, pickups or minicars, which don't appear on either list of awardees. Small cars Kia Forte Kia Soul Subaru Impreza (sedan and wagon) Subaru WRX Midsize cars Subaru Legacy Subaru Outback Toyota Camry Large luxury cars BMW 5 series Genesis G80 Genesis G90 Lincoln Continental Mercedes-Benz E-Class sedan Midsize SUVs Hyundai Santa Fe Hyundai Santa Fe Sport Midsize luxury SUV Mercedes-Benz GLC The full list of Top Safety Pick winners is available here.Related Video: Image Credit: IIHS BMW Genesis Hyundai Kia Lincoln Subaru Toyota Safety Crossover SUV Wagon Sedan crash test