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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Recharge Wrap-up: Qualcomm invests in Chargemaster, gamers will appreciate these Toyota Prius C ads

Chargemaster has received an investment from Qualcomm for wireless charging in the UK. Of the 27,000 charging stations it has already installed, 10,000 are ready to be adapted for inductive charging, according to Chargemaster. Dr. Anthony Thomson of Qualcomm says that with this investment (of a currently undisclosed amount), "we are taking another step towards deployment of a convenient and easy to use WEVC network." The convenience of wireless charging not only makes life easier for current EV drivers, but could also help convince more people to make the switch to electric driving. Read more at EV Fleet World or at Hybrid Cars. Toyota has released Japanese ads for the Prius C using music from popular video games. The ads, which borrow scores from Dragon Quest III and Monster Hunter, also use the tagline "Fun to drive, again." While some may find the link between driving and role-playing video games tenuous, fans of green cars and gaming know the various feedback displays in cars like the Prius C can make eking out every last mpg possible feel like a game, with the car's Eco Score essentially the equivalent of a game's high score. Plus even if the reference is lost on a viewer, the ads do instill a sense of adventure. See and hear for yourself in the videos below, and read more at Kotaku. The electric vehicle charger (EVC) market is predicted to grow by significantly worldwide by 2020, according to a new report. It shows a predicted compound annual growth rate of 28.28 percent between 2013 and 2020. Level 2 charging station sales will expand from $0.2 billion in 2014 to $3.5 billion by 2020, while growing from $67 million in 2013 to about $947 million in 2020 in the US alone. For 2014, residential EVC sales currently make up 70 percent of those in the US, while sales between home and non-residential level 2 chargers is expected to be about equally divided by 2020. Read more in the press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota recalls 2016 RAV4, RX350, and ES350 for stability failure

The Basics: Toyota will recall 4,170 examples of the 2016 RAV4, 90 units of the 2016 Lexus RX350, and 12,400 units of the 2016 ES350. The Problem: A component in the brake actuator assembly may have damage from a manufacturing error. The actuator controls the anti-lock brakes, traction control, stability control, and other systems. If the part doesn't work properly these safety systems might not activate properly. Accidents/Injuries: Toyota spokesperson Amanda Rice told Autoblog, "Regarding the recent recalls, alleged crashes, injuries, and fatalities are reported in many ways to many different organizations. We are not providing specifics at this time." The Fix: Dealers will check the brake actuator's serial number and will replace it if the part comes from a period when the damage could have happened. If you own one: Toyota will contact affected owners by mail. Related Video: TOYOTA RECALLS CERTAIN 2016 MODEL YEAR RAV4 AND LEXUS RX AND ES VEHICLES TORRANCE, Calif., April 6, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is recalling approximately 4,170 Model Year 2016 Toyota RAV4; approximately 90 Model Year 2016 RX350; and approximately 12,400 Model Year 2016 ES350. The involved vehicles are equipped with a Brake Actuator assembly that enables enhanced brake control functions including the Anti-lock Braking System (ABS), Traction Control (TRAC), and Vehicle Stability Control (VSC), among others. There is a possibility that a component inside the actuator could have been damaged during manufacturing, preventing the actuator from operating properly. This could cause a loss of vehicle stability control, increasing the risk of crash. All known owners of the affected Toyota vehicles will be notified by first class mail. Toyota and Lexus dealers will check the serial number of the Brake Actuator and replace actuators assembled during a specific production period. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-do-date Safety Recall information on Toyota, Lexus or Scion vehicles, customers should check their vehicle's status by visiting toyota.com/recall and entering the Vehicle Identification Number (VIN). Safety Recall inquiry by individual VIN is also available at the NHTSA site: safercar.gov/vin.