1982 Fj60 Toyota Land Cruiser on 2040-cars

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Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...

Toyota delves into the history of its Land Cruiser

One of the longest-produced, most widely distributed vehicles in all of automotive history is also one of its most rugged: the Toyota Land Cruiser. With 60 years of continuous production, 14 different model lines and thousands of variations of the Jeep-like sports utility vehicle, the Land Cruiser became a success worldwide and developed a cult following among enthusiasts here in the US.
We'll be the first to admit that tracing the vehicle's lineage from its humble beginnings as a prototype for Japan's National Police Reserve in 1951 to what it is today isn't an easy task, especially when one considers that the types of Land Cruisers produced traditionally have varied from market to market. For example, the Land Cruiser sold in the US is very different from the US-only 40 series Land Cruiser-inspired FJ Cruiser, which is itself different from the Land Cruiser Prado sold in other world markets.
To cover the Land Cruiser's sixty-plus year history from start to present, someone over at Toyota UK was thoughtful enough to devote a plus-size blog post to it. It's worth a read if you have a spare 10 or 15 minutes - and even if you don't, you can check out our historical gallery above. Enjoy!

Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.