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Auto blogWed, 23 Jan 2013 19:18:00 EST
Toyota has released a 35-second teaser video for its upcoming Super Bowl spot staring Kaley Cuoco, the actress best known for her role as object-of-nerd-affection Penny on The Big Bang Theory. The real star of the ad, however, is its soundtrack, the 1995 hit "I Wish" by rapper Skee-Lo that will have your mind cashing nostalgia checks the moment it hits your ears.
We still don't know much about the content, plot or story of this Super Bowl commercial, though we can say that its object of promotion is likely the new RAV4 we see Ms. Cuoco driving in this teaser. The rest of the time she's walking the street in a purple getup granting wishes like Robin Williams on a Disney sound stage. And then the Easter Bunny and a chihuahua enter the picture and we get lost. Clint Eastwood under a bridge this is not.
But hey, Super Bowl ads cost millions and millions of dollars to produce and air, so we trust that Toyota spent its money wisely and will have us ROFLing on game day. Until then, scroll down and witness for yourself the debut of Kaley Cuoco as a Toyota spokeswoman.
General Motors released its first quarter sales figures this week, reporting that it sold 2.36 million cars and trucks worldwide. That figure represents an increase of 3.6 percent when compared to the same period last year. GM's growth was attributed to many factors, including global Cadillac sales that were up 26 percent and Chevrolet posting a one percent increase over last year (this marked Chevy's tenth straight year of record global sales).
Volkswagen came in just behind GM, as the German automaker reported global sales from January through March at 2.27 million vehicles, an increase of five percent when compared to last year. While that number was strong, VW is cautioning that markets outside China and the US, such as those in Europe, are becoming a challenge as economies falter.
Yet to report sales is Toyota, current holder of the global world sales crown (the Japanese company sold 9.75 million cars last year, against 9.29 million sold by GM and 9.1 million vehicles sold by VW). Even though GM and Toyota both say they don't care who sells the most units, it is unquestionably a strong bragging point and sales equate to revenue. That said, Toyota will report its first quarter numbers next week.
An increasing number of people are starting to consider the potential downsides of a transition to autonomous cars. The FBI is already looking at them for the potential ill effects on law enforcement, and a scientist for Toyota is raising the possibility that driverless vehicles could actually be detrimental to the environment over the long term.
Ken Laberteaux, who studies future transportation for Toyota, thinks that autonomous cars could lead to more pollution, not less, says Bloomberg. However, Laberteaux's theory isn't so much based purely on science as it is considering behavioral and historical trends. "US history shows that anytime you make driving easier, there seems to be this inexhaustible desire to live further from things," said Laberteaux during a presentation at the Automated Vehicles Symposium in San Francisco, CA, cited by Bloomberg.
Laberteaux's belief is that if commuters can make their drives easier, then they will be more willing to live farther away from the cities where they work. The end result would be more urban sprawl and increased pollution from the longer travel times.