2012 Toyota Corolla Le Sedan 4-door 1.8l on 2040-cars

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First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Lightweight Toyota GT86 spotted on Nordschleife with carbon panels, upgraded aero

We've seen (and frankly reported on) so many rumors of more powerful and performance-focused versions of the Subaru BRZ, Toyota GT86 and Scion FR-S at this point that haven't materialized that, at this point, we're almost tired of them. Almost. But what we have here was enough to pique our jaded interests as only a carbon-bodied sports car on the Nürburgring could do.
What we're looking at is, well, we don't quite know, to tell you the truth. What we can tell is that it's a Toyota GT86 (Scion FR-S for us) wearing new wheels and a carbon-fiber hood, roof, racing-spec rear wing and subtle lip spoiler. The vents in the hood indicate that the prototype in question could be packing an upgraded engine to go with the lighter body panels and upgraded aero, and the interior (at least as far as we can see) looks pretty well stripped out.
The right-hand drive configuration tells us this is either destined for former territories of the British Empire or for the racetrack. Considering the ride height, full glass and apparent lack of roll cage, our money's on this prototype is being developed for the Japanese Domestic Market, where Toyota badges the sports car simply as the 86. We can always hope, though, that some version makes it into Scion showrooms in North America... we just won't get our hopes up too high.

Scion reveals iM concept ahead of LA debut

After dropping a teaser image on us a few weeks ago, Scion has revealed in full the new iM Concept it's bringing to the Los Angeles Auto Show next week. As expected, the concept is clearly a rebadged version of the Euro-market Toyota Auris, only with some "European Racing Circuit Styling" upgrades to make it look more aggressive.
Along with the Scion logos, the five-door hatch is treated to a deeper air dam flanked by angular vents with stacked fog lamps, beefed-up wheel arches linked by widened side sills and filled with 19-inch, anthracite-finish alloys on low-profile rubber. Vented brake discs and four-piston calipers join an adjustable suspension as show-worthy equipment upgrades.
The sporty treatment continues around back with a similarly aggressive rear bumper and roof spoiler. Even the wing mirrors are replaced with narrower units. Little wonder it's all done up in a shade Scion calls "incrediblue" that looks rather similar to what sister-brand Lexus would put on one of its F-branded performance models - or for that matter what corporate ally Subaru would put on an STI hot hatches like the WRX.