2001 Toyota Corolla Ce Sedan 4-door 1.8l Low Miles (77k) on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Toyota's Euro Aygo spied in prototype form

The five-door version of the next-generation Toyota Aygo, a Euro offering cloned by the Peugeot 107 and Citroën C1, has been caught out on the town wearing all black. Facelifted early last year, predictions are that the next version of the city car will be slightly lower and wider than the current car, with improved ergonomics and materials. Based on what little can be seen for now, a new intake and headlight treatment should be on the menu in front, with taillights placed higher on its backside.
A three-door version is expected, but a gasoline-hybrid model is also rumored, along with power and fuel economy improvements to the three-cylinder engine that presently puts out 67 horsepower and 69 pound-feet of torque.
We should see it next year, along with the new Citroën C1 and Peugeot 108.

Will Toyota lose up to 70% of its workforce in TX relocation?

Toyota's decision to move its US headquarters from its longtime home in Torrance, CA, to Plano, TX, was one of the biggest stories in the automotive industry this spring. With several months since the announcement, more details about the plan have leaked out. It seems that pulling up stakes could mean an even larger shakeup in the Toyota workforce than first thought.
According to Automotive News, Toyota intends to hang onto around 50 percent of its workforce in the move to the Lone Star State. However, even that figure might be optimistic. According to an unnamed insider speaking to AN, there is a fear the actual number could be closer to 30 percent. For comparison, Nissan retained about 42 percent of its workers in its move from California to Tennessee.
The actual percentage making the move is a mystery because Toyota is still rewriting its job descriptions under a single set of guidelines. The changes affect benefits, bonuses and the reporting structure, according to Automotive News, and employees' reactions could play a big role in who decides to go. According to an unnamed worker speaking to AN, the wait is hurting morale. Some people are even applying at the nearby Honda headquarters.