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Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Toyota launches Pixis Space; first kei cars are Daihatsus in drag

Toyota has announced that it will unveil its first-ever kei car to be sold under its recently launched Pixis sub-brand. The vehicle, called the Pixis Space, will make its official debut in late September. Based on the Daihatsu Move Conte, the Pixis Space will be sold at Toyota dealerships through what the automakers calls "Pixis stations." Yes, seriously.
After Toyota's version of the Daihatsu Move Conte makes its debut, the Japanese automaker will launch a Pixis-badged Daihatsu Hijet truck and microvan in December. By the end of 2012, Toyota says it will launch a Pixis version of the upcoming Daihatsu e:S - a vehicle that returns 70.6 miles per gallon (U.S.) as measured under Japan's JC08 test cycle.
In case you weren't aware, Daihatsu - Japan's oldest manufacturer of automobiles - operates under the control of Toyota. In other words, these Pixis machines are simply badge engineering at the kei level.

Lexus GX, Toyota Land Cruiser Prado facelifts leaked

The Lexus GX and the Toyota Land Cruiser Prado, which isn't sold in the US, have gone without visual updates since the current generation was launched in 2009. But what appear to be patent filing sketches and pictures of the sibling sports utility vehicles' mid-cycle updates have been leaked on a Russian Land Cruiser Club forum.
Major changes to the GX's front end will be made to incorporate Lexus' signature grille. Gone are the awkwardly shaped headlamps and the soft-looking triple-slat grille. The sketch shows the Lexus with a new bumper, lower-profile headlights and a more aggressive, angular grille with one more slat and a gaping lower air-intake opening. The vehicle's profile looks unchanged, but the rear bumper will be reshaped slightly to fit new, better-integrated horizontal reflectors.
The Toyota gets a handful of styling updates as well, including a new front bumper with higher-profile headlamps that look a bit out of place to us. The Prado's profile also looks unchanged, but the rear end gets restyled taillights and a reshaped license-plate enclosure.