2007 Toyota Camry Le Sedan 4-door 2.4l on 2040-cars

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Toyota Supra ready for its retrospective video closeup

Our friends at XCAR have taken the time to train their lenses on the iconic Toyota Supra. With Toyota finally back into the performance car game, it seems only logical to remember one of the brand's most legendary sports cars. While we're all busy ladling praise onto the Scion FR-S and Subaru BRZ twins, it's important to remember that Toyota used to produce all manner of fun-to-drive machinery. The Supra once sat at the top of that list, its most recent iteration giving buyers the option of a ludicrous forced-induction inline six, gorgeous styling and plenty of presence.
Of course, the legend didn't stop once the Supra fell off American order sheets in 1998. Always an aftermarket darling, the Supra has gone on to become a tuner favorite in nearly every corner of grassroots motorsport. From drag racing to road racing and everywhere in between, the Supra is remains a force to be reckoned with nearly 15 years after it last prowled the US auto market. You can catch the tribute from XCAR below.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Union to launch Toyota organization drive in Canada

Toyota may be heading toward some labor issues in the Great White North, as employees at a pair of Canadian Toyota factories may be set for a certification vote. The Unifor union, which was the result of a merger last year between the Canadian Auto Workers and the Communications, Energy and Paperworkers union, will be holding the vote.
Over 40 percent of the employees at the Woodstock and Cambridge, Ontario factories have signed union cards, cresting the minimum percentage required to instigate a legal certification vote, according to Reuters. The Woodstock factory is responsible for RAV4 production, while Cambridge builds the Lexus RX350 and RX450h, as well as the Toyota Corolla. The two factories employ nearly 7,000 people.
It's unclear when the union will hold a certification vote at the two factories, but what is rather clear are the worker complaints. Employees are concerned about workers being hired on temporary contracts which lack the benefits of full employment, John Aman, head of organizing for Unifor, told Reuters.