1994 Toyota Camry Base Sedan 4-door 3.0l on 2040-cars

Auto blog

Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

Audi, Toyota land on MIT's list of 50 Most Disruptive Companies

MIT Technology Review, a magazine all about innovation, has announced its list of the 50 most disruptive companies in 2013, and both Audi and Toyota made the cut. While the term "most disruptive" may carry a negative connotation in most uses (especially in the classroom), the acknowledgement in this case is an accolade, signifying that the company is at the forefront of its industry. In a nutshell, a disruptive company is a business whose innovations force other businesses to alter their strategic direction.
Audi made the list for "pushing autonomous cars closer to fruition with a laser-scanning road detector that fits in a vehicle's front grille," and Toyota for "expanding its dominance of the hybrid-car market with its new plug-in version of the Prius." Click on the image above to be taken to the original graphic at MIT Technology Review, where clickable colored squares reveal information about each of the 50 winners, compiled from a variety of industries.

Couple survives 50-foot fall from overpass in Toyota

It doesn't matter the make or model - modern vehicles are technological miracles when it comes to occupant protection. Take this story out of New York City, which involved two people going for a very wild ride in a Toyota Matrix.
Carlos and Raquel Broadbelt were on the Cross Bronx Expressway overpass when they hit a patch of ice while dodging a pothole, sending them hurtling into a guardrail and over the side of the overpass. They fell 50 feet onto the road below. Despite the catastrophic accident - and the mangled Toyota - both driver and passenger walked away. The couple spent a night in the hospital just for observation.
The Broadbelts' miraculous survival has even surprised doctors, who told Dave Carlin from CBS New York they'd never seen an accident like it. Take a look below for the full news report from CBS New York.