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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

The 300-series Lexus LX will have V8, greater differentiation from Land Cruiser

For the first time in 64 years, there will not be a Toyota Land Cruiser sold in the U.S. The venerable off-roader is not in Toyota's 2021 American lineup, but the rest of the world will still get the next-generation Cruiser, called the 300 series internally, later this year. However, we may still receive a version of it badged as the Lexus LX. Here's what a new report suggests we might see. According to the Japan's Best Car magazine, the next LX will be more differentiated from its Land Cruiser cousin. The exterior is reportedly more distinctive, and the interior designed to be more suitable for a flagship luxury SUV. It'll still wear a version of the Lexus spindle grille, with different hood, fenders and quarter panels than the Cruiser. Naturally, the head- and taillights will differ as well. Most importantly, the LX will continue to use a ladder frame. Best Car says that the LX will continue to offer a 5.7-liter V8 good for 372 horsepower (which in the U.S. gives 383 horsepower). However, the Land Cruiser will ditch the V8 for a 3.5-liter turbo V6, offered with and without a hybrid system. Notably, the hybrid will not be the same as the one found in other Toyota cars, but a combination 10-speed automatic and motor that's more suitable for a heavy vehicle.  Last but not least, the report states that Toyota will also create a GR Sport version of Land Cruiser. Presumably, that means some dressier aero bits, larger wheels, and a suspension more tuned for highway, um, cruising.  The Land Cruiser is scheduled to debut in September 2021, while the Lexus may follow a couple of years later, despite being developed in parallel. The LX is considered to be more of a Lexus flagship than the LS sedan in many parts of the world, so it makes sense that Toyota will continue offering it. Related Video:

Toyota Mirai hydrogen car on sale in Europe by end of summer

Want to see Toyota hydrogen fuel cell vehicles cruising down the Autobahn? It could happen as soon as September. Benz and Bimmer drivers, beware. The Japanese automaker, which started hometown sales of its hydrogen fuel-cell electric Mirai in December, will expand distribution of its first mass-produced fuel-cell car to Europe by September. The first three countries Toyota is targeting are the UK, Denmark and Germany, and the price will be 66,000 euros ($73,000). The caveat, of course, is that this is going to be a low-volume affair (a maximum of 100 cars per year for this year and next) and that the rest of the Continent won't get the Mirai until 2017. Toyota, which is showing off the Mirai at the Geneva Motor Show, will start California deliveries of the Mirai later this year, pricing it at $57,500 for those who want to buy and $499 a month for those who prefer to lease. Toyota also said in January that it would bump Mirai production to about 2,000 units in 2016, up from 700 this year. Toyota is spending about $168 million for that production increase, necessitated in part by the European plans. The Mirai delivers 153 horsepower and has goodies such as lane-departure alerts and collision-avoidance systems, along with the zero-emission hydrogen fuel cell powertrain, of course. Check out Toyota's press release below. Related Videos: Show full PR text Mirai Fuel Cell Sedan European premiere Brussels, Belgium - While sales1 have already started in Japan since last December, the new Toyota Mirai will be launched in Europe by the end of the summer. The Geneva motor show is its first public display in Europe. The Mirai2 signals the start of a new age of vehicles. Using hydrogen - an important future energy source - as fuel to generate electricity, the Mirai achieves superior environmental performance with the convenience and driving pleasure expected of any car. The Mirai uses the Toyota Fuel Cell System (TFCS), which features both fuel cell technology and hybrid technology, and includes Toyota's new proprietary FC Stack and high-pressure hydrogen tanks. The TFCS is more energy efficient than internal combustion engines and emits no CO2 or pollutants when driven. Drivers can also expect the same level of convenience as offered by gasoline engine vehicles, with a generous cruising range and a hydrogen refuelling time of about three minutes3.