2014 Toyota Avalon Xle Touring on 2040-cars

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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Russians create Toyota Land Cruiser ice sculpture with full interior

The Toyota Land Cruiser is a pretty hot model around the world. But it took the Russians to make it cool. We have few hard, cold facts and only small slivers of information about these photos, but it seems the icy Toyota was part of the International Snow & Ice Festival in Perm, Russia.
Artists took a huge chunk of ice and shaved it down to the temporary art installation you see here. The sub-zero SUV comes complete with a full interior accessed by the (permanently frozen open) driver's side door. The steering wheel and seats look to be upholstered in, well, dirt. With the back seats removed, the frigid four-door is a pretty slick ride in which to chill out.
Just a thought, but wouldn't a Toyota Tundra have been more appropriate? See the gallery for more photos.

The pre-race and first in-race report from Le Mans

The 2013, 90th anniversary edition of the 24 Hours of Le Mans has begun, tragedy marking the opening laps with the death of Allan Simonsen. We're at the track now as a guest of Audi and plan to stay through the evening, and even we haven't been able to find out what caused the accident - the only video is from just after the incident, and beyond the statement from ACO there's been no more news. The Aston Martin in the LM GTE Am class and its all-Danish drivers had taken pole in its class and was one of the favorites to win.
The pre-race report will come first, and even thought we can't spoil the race because we're only five hours into it at the time of writing, we'll put all of the news at the end in case you don't even want the updates.
Or you can go straight to the high-res galleries above.