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American Suzuki Motors files chapter 11, will no longer sell cars in the United States

As much as we knew it was a possibility, we have to say that Suzuki's announcement this afternoon that it is filing chapter 11 bankruptcy proceedings caught us a bit off guard. American Suzuki Motor Corporation - the sole distributor of Suzuki automobiles in the United States - will realign its business to focus on motorcycles, ATVs and the marine market.
What does this mean in simple terms? In short, new Suzuki cars and trucks will no longer be sold by Suzuki in the United States once current supplies run out. Period.
Suzuki cites "low sales volumes, a limited number of models in its lineup, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental US and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the US market."

Which automaker's 84-year-old CEO is making investors nervous?

We haven't heard much about Suzuki since it decided to leave the US market in 2012, but things are going well for the little automaker these days with the recent announcement of record annual profits. It would seem that investors should be ecstatic, but they are starting to question the man at the helm. Company president and chairman Osamu Suzuki is now 84 years old and is guaranteed at least one more year as the leader, but shareholders want to know who is taking his place when the inevitable happens.
We're not being ageist, here. As long as the Suzuki can run the company to the satisfaction of investors, he absolutely deserves the top spot. According to Bloomberg, the issue making shareholders so edgy is that the business doesn't have a transition plan in place. The president obviously isn't a young man, and folks are worried that if something happens suddenly, there could be chaos deciding a successor and a free-falling stock price.
Suzuki's tenure at the company is somewhat astounding. He married the granddaughter of the founder and took her name because the family had no male heirs. In world where many people hope to retire as soon as possible, he's worked for the same automaker for the last 50 years, including stints as company president from 1978 to 2000 and 2008 to the present. Investors aren't questioning the president's ability as a business leader; they just want a clearer understanding of the automaker's future direction.

Suzuki considering Cappuccino revival?

It's not a secret that a few of us here at Autoblog have a crush on Japanese Kei cars. The diminutive sizes and cheeky looks of most of the segment are certainly endearing factors, but it was the sporting Kei cars of the 1990s that made for the most delicious forbidden fruit.
Suzuki's entry in that time and market space was the Cappuccino, a rear-wheel-drive coupe with a removable roof and roll bar, powered by a 657cc three-cylinder motor. The car hung around the Japanese market until 1997 (and was booted up in Gran Turismo form for years after that). Now, rumor has it that the little coupe could be getting a reboot around 2016.
The reports are still a bit short on detail; some indicate that a new Cappuccino could be built up on an existing Kei platform from Suzuki. If the new car were to keep the RWD layout of the original, however, that would mean building up the model on the live-rear-axle bones of the Suzuki Jimny or Carry.