2009 Suzuki Sx4 Crossover on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

American Suzuki Motors files chapter 11, will no longer sell cars in the United States

As much as we knew it was a possibility, we have to say that Suzuki's announcement this afternoon that it is filing chapter 11 bankruptcy proceedings caught us a bit off guard. American Suzuki Motor Corporation - the sole distributor of Suzuki automobiles in the United States - will realign its business to focus on motorcycles, ATVs and the marine market.
What does this mean in simple terms? In short, new Suzuki cars and trucks will no longer be sold by Suzuki in the United States once current supplies run out. Period.
Suzuki cites "low sales volumes, a limited number of models in its lineup, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental US and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the US market."

Four seniors to drive around world in pair of Suzuki Jimny SUVs for charity

Plenty of us here at Autoblog have designs for epic drives. Whether it's bouncing around the country in an old International or heading from Alaska to Chile on a bike, we like to think we have big aspirations. Or at least we did until we heard about these four gentlemen. You see, Leslie George Carvall, Alan Butler, Glyn Maher and Charles Scott are all in their 70's, and they plan to pile into a pair of Suzuki Jimny SUVs and drive around the world. Sort of makes a hike across country seem like a trip down the block to the local corner store. They're calling it "The Ultimate Challenge," and they plan to undertake the journey for two reasons.
First, they want to prove that age shouldn't stand in the way of people doing what they want to do. Second, the group hopes to raise funds for the 'Heaven Can Wait I'm Busy' group, which aims to direct money toward worthy charities both in the UK and around the world. Save the Children and Oakhaven Hospice are the two currently designated charities.
The trip gets started in just three days, and you can head over to the effort's site to track their progress. The route should cover some 16,500 road miles and 10,375 sea miles. You can also catch up with the project on Facebook.