2007 Suzuki Sx4 Crossover on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Renault appoints Dacia Logan creator to head its Nano-rival program in India

After watching the Tata Nano post sales numbers smaller than its engine displacement, Renault gave up on its much publicized intention to build a truly inexpensive car to rival it. Then, a month ago, reports emerged that Renault was resuming work on a couple of low-priced cars for emerging markets, but this time it would work with its in-house partner, Nissan. That plan envisions an offering for €3,000 ($3,888 US) and another for €5,000 ($6,400 US), both of which would be more spendy than the Nano but might avoid the charge of being cheap - and nasty - and instead be considered affordable.
A report in Reuters talks to the man in charge, Gerard Detourbet, who has been in Chennai, India since at least August working on the program. Detourbet led the Dacia Logan project and is considered "Renault's low-cost car specialist" and "the father of entry-car programs." This one is reportedly codenamed A-Entry and will create a "'sub-entry' architecture" that will provide roominess beyond the vehicle's price and class, and use an engine with a displacement of 800 cubic centimeters.
It isn't aimed at the Nano, though - it means to take on the products that make up 45-50 percent of India's car market, like the Maruti Suzuki Alto and Hyundai Eon. According to Reuters, out of the 2.6-million-strong Indian car market the Maruti Suzuki line-up alone nabs one million registrations annually. The Alto 800 begins at 244,000 rupees ($4,440 US), the Eon at 300,000 rupees ($5,559 US), the Chevrolet Spark at about 316,000 ($5,750 US); if Renault can nail its price targets it will just about bracket those three and be right in the game.

Four seniors to drive around world in pair of Suzuki Jimny SUVs for charity

Plenty of us here at Autoblog have designs for epic drives. Whether it's bouncing around the country in an old International or heading from Alaska to Chile on a bike, we like to think we have big aspirations. Or at least we did until we heard about these four gentlemen. You see, Leslie George Carvall, Alan Butler, Glyn Maher and Charles Scott are all in their 70's, and they plan to pile into a pair of Suzuki Jimny SUVs and drive around the world. Sort of makes a hike across country seem like a trip down the block to the local corner store. They're calling it "The Ultimate Challenge," and they plan to undertake the journey for two reasons.
First, they want to prove that age shouldn't stand in the way of people doing what they want to do. Second, the group hopes to raise funds for the 'Heaven Can Wait I'm Busy' group, which aims to direct money toward worthy charities both in the UK and around the world. Save the Children and Oakhaven Hospice are the two currently designated charities.
The trip gets started in just three days, and you can head over to the effort's site to track their progress. The route should cover some 16,500 road miles and 10,375 sea miles. You can also catch up with the project on Facebook.