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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2015 Subaru Impreza gets visual tweaks, added refinement

While our love for the Subaru Impreza is mostly reserved for its turbocharged WRX and STI models, there's still a fully competent, well-rounded package in the base model, now in its fourth generation. In order to keep it competitive, Subaru has given the Impreza a light refresh for the 2015 model year, and while the car hasn't changed much mechanically, there are a number of thoughtful updates in store for the revised model.
Most noticeably, the front end has been touched up, with a revised lower fascia that's a bit more aggressive than before, nicely incorporating foglamps on higher-end models. Around back, not much has changed, though there's a new lip spoiler on sedan models to improve aerodynamics. Inside, a new infotainment system is available, with a seven-inch color touchscreen, and Subaru's EyeSight driver assistance package can now be had on the Limited models. There's also an updated instrument cluster with an LCD color display, new door and shifter trim, a standard rearview camera, and a few tuning enhancements that allow for a quieter ride, according to Subaru's release.
Under the hood is the same 2.0-liter boxer four-cylinder engine as before, with 148 horsepower on tap, mated to either a five-speed manual or continuously variable transmission. Subaru notes that there's a quicker ratio for the electronic power-assisted steering (that's a good thing), and reminds us that the Impreza is still pretty fuel-efficient considering its standard all-wheel drive, able to achieve 28 miles per gallon in the city, 37 mpg highway and 31 mpg combined.

2015 Subaru Outback wading into NY show fray

The current-generation Subaru Outback was never going to win any beauty contests with its blend of rugged SUV looks and station wagon design. Still, it's found lots of fans - even five years after its launch, the Outback was Subaru's second-highest selling model in 2013. With the reveal of the next-generation 2015 Legacy at the Chicago Auto Show, it should be no surprise that Car and Driver says Subaru will reveal the next Outback at the New York Auto Show in April.
If previous generations are any indication, the next Outback will likely borrow liberally from the new Legacy, including its platform and engines. In addition to its five-door, station wagon design, the Outback will almost assuredly feature added body cladding and a higher ride height than the Legacy. Subaru's big push with the new Legacy will be to improve interior quality and comfort with liquid-filled engine mounts, an acoustic glass windshield, increased sound deadening, new infotainment systems and new safety tech. All of these will probably appear in the Outback as well.
After its rumored New York reveal, the 2015 Outback is expected to go on sale around the same time as the new Legacy in the summer of 2014.