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Auto blogWed, 14 Nov 2012 19:29:00 EST
Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.
Okay, folks - it appears we've got a problem. The Toyota GT86, Europe's counterpart to our own beloved Subaru BRZ and Scion FR-S coupes, is apparently not selling too well. This, according to Toyota's European Vice President of Research and Development, Gerald Killman, is what's limiting plans for additional variants of the rear-drive coupe.
"A faster version of that car would be at the top of most people's wish lists, but like the cabriolet, it is hard to justify a business case to push either model into production based on the current sales," Killman told AutoExpress. "Personally, I think that engine could use a little bit more," he added.
More troubling is that slow sales aren't limited to the Euro-spec car, with Killman claiming that the GT86 have been missing sales targets in major markets around the globe. It may not be that the US is one of those major markets, though. Scion's Vice President, Doug Murtha, tells Autoblog that his brand is happy with the sales of its version of the GT86, the FR-S. 18,000 units were sold last year, which Murtha says is "generally in line with original expectations for the car."
Having aced the crash test from Insurance Institute for Highway Safety and earning the highest rating of Top Safety Pick+, the 2014 Subaru Forester headed over to the National Highway Traffic Safety Administration for a date with destruction. In the barrage of NHTSA tests, the new Forester met similar results as it did with the IIHS, earning a five-star overall crash rating.
Comparing these number to the previous model, which carried a four-star rating in all areas, the new Forester did much better in the side-impact test to earn a full five stars; frontal and rollover ratings were still at four stars like the old model, but the improved side crashworthiness was enough to gain the NHTSA's highest overall rating. The frontal impact video is posted below, but all the various test videos can be seen on NHTSA's website.